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    Sony ups marketing budget to Rs 250 cr; goes for premium push

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    After strengthening its positioning in the flat panel TV category, Sony India has now further expanded its television portfolio with the launch of the next generation of ‘4K’ ultra-high resolution flat panel displays under the Bravia X-series. The two 4K television sets in 65 inches and 55 inches, which were launched in Japan and the…

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    Tupperware forays into water purification segment

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    With the water purifier market set to reach around Rs 7,000 crore by 2015, the sector is witnessing heightened competition and new entrants. The latest to enter this segment is direct selling company Tupperware, which has launched its water purifier brand TupperSure Water. Priced at Rs 3,200, TupperSure Water will be competing with some well-entrenched…

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    LG ups radio spends; bullish on radio only campaigns

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    LG Electronics India has been using radio advertising as a cost effective platform for its campaigns. Speaking to Pitch, Sanjay Chitkara, Head of Corporate Marketing, LG Electronics India shares, “We always look at efficiency for our marketing spends, and radio platform is one where we can see good response. We have increased our radio spends,…

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    Brand Baja Baraat: Leveraging silver screen associations

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    Last November, when I was cajoled by my friends for a second viewing of the James Bond movie ‘Skyfall’, I thought of noting down the brands that made their appearance during the movie. I ended up noting down 28 brands (Augusta Westland, Anderson Wheeler, Aston Martin, Audi, Aurora, BBC, Belstaff, Beretta, Caterpillar, Citibank, CNN, Coke…

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    Kent RO is in the radar of expansion in non-metros: Mahesh Gupta

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    Water purification industry has been growing at a healthy pace and is projected to grow to Rs 7,000 crore by 2015. Kent RO Water Purifiers, which enjoys a 40 per cent market share in the RO segment, is aggressively focusing on tier II and III cities on the back of its ATL and BTL activities…

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    Hyundai i20, Shine.com, Engage deo keep it obscure

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    It is interesting to see the symbolic meaning of ‘living the Uber cool life’, which literally involves being ‘tied up’ most of the time. As obvious as it gets, the new Hyundai i20 commercial showcases the same. Next time, use a tighter duct tape The commercial opens with a scene showing some guy in a…

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    Where Has All The Good Marketing Gone?

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    I don’t know about you, but I feel like there is a scarcity of good marketing today. What do I mean “good marketing?” You know the kind of marketing that sticks with you and drives you to take action. The only marketing that has really moved me in the last couple of years has been…

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    We strongly believe in the power of BTL promotions: Nilanjan Bhattacharya

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    Barista Lavazza has been aggressive on the marketing front with a slew of BTL initiatives to engage consumers and enhance the café experience. In an interview with Pitch, Nilanjan Bhattacharya, COO and Director, India and SAARC at Barista Lavazza, talks about the café chain’s strength, which lies in the unique mix that it provides customers…

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    Pitch Brands 50 Awards: Dabur, Airtel, Satyamev Jayate among winners

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    Some of India’s leading brands as well as newsmakers feature among the 50 top winners of Pitch Brands 50 Awards – For Excellence in Marketing. The Awards across 10 categories were given away at a glittering event in Delhi on June 12, 2013. The Awards are an editorial acknowledgement of the great work done by…