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    Asha, free Facebook, only hope for Nokia to hold market till Windows illuminates

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    As Nokia unveiled yet another model in the Asha series, analysts are of the view that Asha is only the best bet for Nokia to hold market till its Windows powered, Lumia series picks up sales. No wonder that the new model is quite similar to Lumia in design and colours. Hoping to latch on…

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    Most social media budgets still below Rs 1 crore: Study

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    In a survey conducted amongst 48 social media-savvy organizations in India, it was found that while interest on using social media as an effective tool for communication with customers was growing especially to build up communities and engagement, yet the budgets allocated for the medium still were not even Rs 1 crore for three-fourth of…

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    Farhan Akhtar to don Intex mobiles for a year

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    Bollywood actor-director Farhan Akhtar will be the Brand Ambassador for Intex Technologies’ range of Smartphones. The one year association will see Akhtar promoting Intex smartphones through a holistic 360-degree marketing campaign which will entail print, outdoor and a TVC. The TVC is expected to come on air by June 2013. Announcing the association with Farhan…

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    Opera(ting) to eye at B2C

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    With marketing strategy in place and a focus on better product, user-experience and relevant data for local consumers, Norwegian Opera Software has tied up with seven Indian mobile OEMs to preinstall the Opera Mini mobile web browser in the handsets models, phablets and tablets that are going to hit the market in the near future…

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    Mobile Retailing turning browsers into buyers

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    With mobiles stirring a revolution in the e-commerce industry and becoming the new platform of – ‘Marketing’ and ‘Showrooming’ for several brands, offline retail landscape is getting a serious jolt as 39.7 percent consumers in India prefer an access to information on their phone than speaking to sales assistants in stores, according to TNS’s annual…

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    Danone refreshes brand strategy to tap into packaged premium yoghurt market

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    In a bid to amass greater market share and customer base to tap into India’s rapidly growing dairy industry, French dairy company, Danone, has refreshed its brand strategy; encompassing product innovations, fresh marketing initiatives, introduction of brand ambassador, as well as distribution and retail expansion. Danone’s core DNA is that of a yoghurt brand. Positioned…

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    Adobe’s ‘Creative Cloud’ comes out with Big Bang Theory for all

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    Followed by the success of its popular Creative Cloud’s subscription-based service for Teams, software developer Adobe is now betting big on ‘Individuals’ by having announced its service-based Creative Cloud targeting professionals, freelancers and users. Claiming that new age softwares are hitting the online-screens and CS6 will be the last ever to hit the shelf, Umang…

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    Experiential Marketing and BTL is Dolby’s real focus: Ashim Mathur

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    Dolby started in the mid-60s and one of the first few areas it worked on were films and noise reduction. Right from theatres to television to mobile devices, Dolby has been a global pioneer when it comes to audio innovations. In an interview with Pitch, Ashim Mathur, Marketing Head, Dolby India delves deeper into their…

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    Direct-Selling players bet ‘BIG’ on marketing; Industry to reach Rs 10,844 crore in two years

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    Remember how Eureka Forbes friendly salesman giving door-to-door service became a big hit in the mid 90’s, not only becoming the leader in the two categories of vacuum cleaners and water purifiers, but also popularising the direct selling medium in India. With mainstream players like Sahara foraying in direct selling segment through their Q-Shop products…

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    Is Citizen actually changing the times?

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    Japanese watch maker Citizen has been around in India since several decades, but is yet to reach critical mass in terms of having a loyal consumer base and mind recall. In a bid to enhance its image and perception among consumers, it has signed up English cricketer Kevin Pietersen as its global brand ambassador apart…