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Penguin takes digital route to ‘Ink’ back young adult readers

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Inked

book--1“We are a hip new imprint from Penguin Books India with a focus on the best writing for teens and young adults. But, just like everyone else, there’s more to us than that! This site is about those very bits, the ones that go beyond the books we plan to bring to you,” this is how the new initiative by Penguin – Inked (penguininked.com) describes itself.

The effort is certainly to win young readers, in the 13 – 21 age group, who are dwindling away from books and spending more time online. The timing for the launch has been coincided with the summer holidays in many schools and colleges in many parts of the country.

The initiative while has some titles online for reading, it will also encourage creativity through contests. An official release described the site as a destination with dynamic content that caters to its users with fascinating information. Meanwhile, ‘Inkster Hunt’ is an opportunity for young adults to express their creativity in all forms, be it singing, dancing, art, and of course writing.

Penguin claims that over 20,000 young adults have already registered themselves with ‘Inked’, a platform, which Penguin says is a stage where youngsters can unleash their thoughts and express individual views.

Andrew Phillips, CEO, Penguin Books India, was quoted as saying in the release, “This (Young Adult) category has grown enormously in the last few years around the world, and it’s a great opportunity for us to bring exciting stories to a broad audience, hungry for good books. Inked will offer original and fresh writing across different genres and formats and is an important addition to the Penguin India catalogue.”

The inaugural titles of Inked include Eliza Crewe’s Cracked — the first book of the gripping Soul Eater trilogy and a thrilling tale of the war between good and evil; Karma by Cathy Ostlere, a story of a young girl facing the demands of two cultures and how she endures personal tragedy and yet learns forgiveness, acceptance and love; Vibha Batra’s Seventeen and Done (You Bet!) with high school, romance, fashion, friendship, longing and everything which makes a teenager’s heart grow fonder.

More titles will be added later in the year, which will include a fast-paced and compelling science fiction novel by Shiv Ramdas; the story of how Unmukt Chand made his mark on Under-19 cricket in India; a poignant coming-of-age novel by award-winning author Ranjit Lal; and best selling novelist Meenakshi Reddy Madhavan’s hit high school drama.

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