Tata gets prospective home-owners to paint ‘dream city’

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Hoping to engage prospective home-owners, and build social good-will, Tata Housing, engaged over 556 artists from Mumbai to repaint the defaced city walls to give it an aesthetic look.

The activity, which was carried out in May, last year, while went on to have over 15,000 ‘Likes’ on Facebook, also found its way into the Limca Book of Records this year.

The paintings sent out strong social messages with themes of an ideal Mumbai, requirement of open green public space, anti-crime, anti-corruption, eco-awareness, non-violence, Bollywood frenzy and Lord Ganesha’s portrait beautifying the walls along the Tulsi Pipe Road in central Mumbai. The entire length of the two-kilometre painted wall extends over three suburban train stations and is an arterial link road to the city centre.

We present here, a few paintings that don the Mumbai walls now.

[nggallery id=6]

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Neeta Nair

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