OLX.in markets its way forward with campaign -‘Every Mother Counts’

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OLXFrom path breaking campaigns like ‘Sab Kuch Bikta Hain’ and ‘Badi-Badi Baatein’, online classified site, OLX is strategising its way-forward by positioning itself differently from other competitors on social grounds with its latest campaign, ‘Every Mother Counts’. To fuel engagement and drive people’s attention to this campaign, OLX.in will be using an assortment of media platforms like radio, live media, print ads and public relations.

This campaign has been timed with the Mother’s Day on May 8, which is to be initiated across key markets of Delhi, Mumbai, Bangalore and Kolkata. With this latest campaign that urges the website’s users to donate goods to underprivileged kids, the C2C marketplace for used goods, OLX is seeking to position itself as a socially responsible brand.

‘Every Mother Counts’ is the latest among some of the other interesting CSR initiatives that people have taken. Clean and Clear in association with NDTV has launched a ‘Dream Project’ which gives people a chance to contribute money to the lesser privileged sections of society, and Muthoot Group has leveraged its association with the IPL cricket team Delhi Daredevils by launching four CSR initiatives involving the educational development of the girl child.

With a view to stir social consciousness and serve a worthy cause, online classified site, OLX has launched a new CSR campaign, ‘Every Mother Counts’, targeting thousands of impoverished women in the country.

OLX.in has been known for its innovative and entertaining campaigns in the online industry which is seeing a plethora of brands vying with each other to break through the clutter and establish brand loyalty. Whether it is the television campaign launched in March 2013 that was built on the core proposition of ‘Bech De’ to the previous ads with the underlying value propositions – ‘Sab Kuch Bikta Hai’ and ‘Badi Badi Bataein’, all its communication has been centring on the same premise and sprinkled with humour and light-hearted banter.

Explaining the latest move, Amarjit Batra, CEO, OLX.in, stated, “A leader in the online classified Space, OLX.in acts as an influencer and provokes every individual to share a human aspect. We want every kid to believe that his / her mom is a super mom and let mothers experience the joy of being a mom by gifting those products which they would cherish forever. We further plan to come up with some more unique initiatives to strengthen the Mother – Kid relation in the lower strata of society,” done.

To be part of this social campaign, people can register themselves on the website to donate products or express interest to donate by sending text messages to a specified number for each city. To set in motion the gift collection process, OLX.in has also partnered with QSR chain, CCD and retail brand Big Bazaar, which will have drop boxes in which people can insert donation leaflets. The final culmination of this activity and the ultimately distribution will be conducted throughout the Mother’s Day week starting from May 6th to May 12th.

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