Rising mercury levels and sweltering heat are driving consumer durable players to take a step further on their marketing pitch. While some companies are placing huge bets on the back of their aggressive summer campaigns, some are trying to woo consumers by offering mass segment products with high-end technology. With early summers setting in, Japanese…
From path breaking campaigns like ‘Sab Kuch Bikta Hain’ and ‘Badi-Badi Baatein’, online classified site, OLX is strategising its way-forward by positioning itself differently from other competitors on social grounds with its latest campaign, ‘Every Mother Counts’. To fuel engagement and drive people’s attention to this campaign, OLX.in will be using an assortment of media…
With marketing spend of Rs 700 crore, LG India is positioning itself differently on the basis of the first ‘P’ of marketing and acknowledging ‘Product’ as one of its key differentiators. In an interview with Pitch, Sanjay Chitkara –Head Corporate Marketing, LG India talks about their marketing plan along with their 4P’s strategy. Excerpts: What…
Madison Public Relations is trying to change the mindset,s attitudes and build capabilities in the realm of the PR sector, removing ‘account’ and ‘service’ by bringing in the ‘ownership’ aspect in the industry. In an interview with Pitch, Paresh Chaudhry, Chief Executive officer, Madison Public Relations talks about the importance of PR in a marketeer’s…
Pitching itself against some of the leading smartphone players in the market, Samsung has launched its much talked about Galaxy S4 at a price of Rs 41,500. Banking on its innovative imaging features and ‘gesture control’ technology, Galaxy S4 is competitively priced compared to other players in the high-end spectrum of the smart phone industry…
‘Piyo Josh Mein, Jiyo Hosh Mein’- is the tag line of the new PepsiCo India’s beverage brand, ‘Pepsi Atom’, the second mainstream cola brand after its iconic flagship product, Pepsi. Banking on India centric philosophy -‘Indovation’ rather than just innovation, PepsiCo will follow a 360-degree marketing plan for which it has roped in actor, Sushant…
Who says, ‘Diamonds are a girl’s only Best Friend’? This becomes quite evident from the fact that leading jewellery groups like Gitanjali are foraying into apparel segment with its popular brands such as Gili, Diya and Maya. With a view to increase its foothold on the lifestyle segment, Gitanjali has introduced three apparel platforms –…
After the XOLO X900, ASUS and Intel India has forayed into the seven inch phablet category by announcing the launch of ASUS Fonepad. Pegged at Rs 15,999, the device aims at giving the brand a competitive edge over its competitors with the versatility of a 3G tablet as well as calling features of a smartphone,…
Korean consumer durables major, LG India is expecting its total revenue to grow by 20 per cent in 2013 on the back of its revamped marketing strategy. Apart from focusing on the first ‘P’- Product of marketing and introducing 70 new products, they are all set for new promotions and campaigns with a special emphasis…
Silver Screen Bollywood, one of the largest movie production hubs is finally attempting to market itself beyond the clichéd dancing-around-the-trees sequences to its audiences. With big moolah being raked in by large production houses, increasing returns of investment is obviously the top most business objective. The mushrooming of multiplexes across the country has paved the…
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