Amitabh Bachchan to promote ‘Gold Star’ cookies from Parle

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    Parle Products, has roped in Amitabh Bachchan as the brand ambassador for its new Gold Star Cookies. The recently launched cookies are the company’s latest offering in the premium cookie category. According to Parle, the brand symbolizes class, rich quality, and outstanding achievement, a positioning which blends in perfectly with the enigmatic star’s image and…

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    Zapak uses ‘Phygital’ solutions to engage audience

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    We did hear of ‘Advergaming’ and ‘Gamification’. Here comes ‘Phygital’, from Zapak Digital Entertainment, which the company says is nothing but a a technology that bridged the gap between physical and digital technology.  The digital arm of Reliance Entertainment Digital, has been offering digital solutions on mobile and online and has made ‘freemium’ casual games quite…

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    HM gives flaunt value opportunity to Pajero Sport owners

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    In an initiative to build up a community of loyalists, owners of Pajero Sport in and around Bengaluru, Mangalore and Kochi will get an opportunity to challenge their SUV through seven difficult-to-tackle patches including water body, rocky bed, muddy and slushy terrain, diverse gradients, on March 24, at Wonder Valley in Bangalore. The event is…

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    With 2 new Lumia devices, Nokia playing pricing game?

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    Adding two new devices – Lumia 520 and Lumia 720 – to its Windows 8 powered smartphone series, Lumia, Nokia has taken the family to five. The existing members included, 620,820 and 920. Expected to be in the market in a week’s time, 520 is pegged at Rs 10,500. Meanwhile, 720 is yet to receive…

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    Delhi, Guntur No 1 urban, rural e-commerce hubs: Survey

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    Contrary to popular perception, online shopping is a mainstream and nationwide phenomenon and that its reach is only growing. While Delhi is the top e-commerce hub in the country, the reach is not restricted to the metros or the Tier-II and III towns. Consumers from rural areas like Guntur in Andhra Pradesh too are flocking…

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    We want customers to be the launch as we move forward: Vinay Piparsania

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    With the Urban Discoveries campaign, Ford India will be handing over the keys of its much awaited compact SUV, EcoSport to people before its market launch. Termed as the first of its kind 100-consumer experiential drive campaign, ‘Urban Discoveries’ is being flagged as a game-changer for the auto brand in India. Pitch speaks to Vinay…

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    Dominating the B2C training space is an unfinished dream, feels Himanshu Mody of Tekno Point

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    A professional in today’s market has immense competition from peers, not only in the field of aptitude but also competency and skill. The basic Word, Excel, PowerPoint are passé, employers look for high end technical and digital proficiency in an employee. Be it IT, Sales, marketing or even writing, the sense of creative design and…

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    Marketing lessons from Bollywood

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    There was a time when Bollywood promotions were limited to a film’s “Muhurat” or launch party, thereafter its music release event and finally a full fanfare premier. The film industry had a simple marketing formula – sign in a superstar, ride on a “masala” recipe and success was there for the taking. If the film…

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    McDonald’s urges to cross laxman rekha to have breakfast

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    Even though ‘Laxman Rekha’ is symbolic of line of control and comes from the famous epic ‘Ramayana’, modern day marketers are banking on it as a jargon for their business strategy and this time it happens to be none other than QSR McDonald’s. Celebrating National Breakfast Day on a fine Monday morning when people were…

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    Pidilite brands Holi with Rangeela

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    Hoping to brand Holi, which doesn’t have much branded choice in colours, Pidilite Industries has introduced non-toxic ‘Holi Ke Rang’ under its arts, stationery and fabrics brand, Rangeela. Pidilite hopes to curtail use of adulterated colours and claims Rangeela Non-Toxic Holi Ke Rang to be safe, non-toxic and a range that conforms to EN71-3 European…