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    Brand extension to be major focus for McDonald’s this year: Vikram Bakshi

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    The QSR to have 5% price hike from April 1 ‘SPICY and MASALEDAAR – EAT AND SAY WAH! WAH! – COMING SOON’ is what the home page reflects when you open the website of one of the leading QSR chains of India, McDonald’s. Banking on the conviction, ‘All goes well if it starts well’, McDonald’s…

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    Debashis Mitra quits Mercedes

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    Debashis Mitra, Marketing & Sales Director, for Mercedes Benz India has put in his papers and has decided to move on. Mitra was heading the luxury car’s department for the last four years. A company spokesperson, said in a statement, “Debashis Mitra has decided to move on in his professional career pursuit. He has accordingly…

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    D Shivakumar headed back to India after quitting Nokia

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    Amidst news that Nokia India has been slapped with a Rs 2,000 crore tax evasion notice by the Income Tax department, there’s more bad news for the Finnish cellphone maker. Its business head for India, West Asia and Africa, D Shivakumar, has put in his papers, after a stint with the company for eight years….


    Who’ll win the water fight? Dream Girl or Hawa Hawai?

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    In 2005, when Mahesh Gupta, Founder and Chairman of Kent RO Systems convinced the ‘Dreamgirl of India’, Hema Malini, a mother of two daughters to endorse the company’s brand, little did he know that the association would not just be a long one but would also become a family association. In the following years, Hema…

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    Marketers using analytics efficiently: Roy Cherian & Anunay Gupta

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    In a candid interview with Pitch, Roy Cherian, Co-founder & CEO, Marketelligent; & Anunay Gupta, Co-founder & Head of Analytics, Marketelligent, talk about the importance of analytics in a marketer’s life and if the marketers are using the numbers enough and how? Excerpts: How can marketers/business users efficiently manage and intelligently sort through large chunks…

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    Starbucks is the third place; local stores married with Indian design: Sushant Dash

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    It has been more than five months since the first Starbucks store was launched in Mumbai but the hype around the brand refuses to subside. A month later, long queues continue to greet you at the Starbucks café at Connaught Place, New Delhi.  On the eve of the global brand’s second store launch in an…

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    After HairXpreso, Jawed Habib to open Hair Yoga for masses next month

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    After bringing branded salon service in the reach of the masses with HairXpreso, which offers a hair cut for Rs 99, promoter Jawed Habib is eyeing the hair massage market, which as of now works as a peripheral service at hair cutting salons or a lengthy session at an expensive spa. On the cards is…

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    Adventurous Indians on international tourist destinations’ radar

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    There seems to be a sudden interest in the Indian traveller and particularly the youth, and this time, these are international tourism bodies that have become aggressive with their focus on them; and particularly in the last one month or so. New Zealand, South Africa, Oman, Turkey, British Columbia, and Germany are some of the…

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    May I have one scoop of marketing and another of a prefix please?

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    Going beyond Entertainment, Experiential, Evangelism and many other Marketing Marketing does a darned good job of marketing new concepts to marketers. It is a business empire out there that promises to teach marketing to the practitioners of marketing itself. Each generation of marketers is made to believe that the current context is somehow more complex…

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    Engagement and geo-targeting to be OOH’s focus, say Trakroo of Usha and Bhatnagar of Aircel

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    “These days, agencies are more interested in making movies rather than traditional ads,” feels Vineet Trakroo, Vice President Marketing, Usha International. He feels that from a client’s perspective, “we forget to look at basics. We don’t look at where the customer is, and we need to build interactivity.” Trakroo said as a part of a…