Brands play an indispensable role in our lives; right from our childhood days when attractive freebies or a catchy ad jingle would shape our brand loyalties and purchase decisions to a more utilitarian approach now. With the passage of time, there has been a meteoric rise in the number of products available in the market;…
When head honchos of our advertising and media industry meet, they usually can’t agree on too many things. However the one area of consensus is always that in general, the quality of talent in the advertising and media industry today is far inferior than what we deserve and its quality is consistently falling. Very soon…
The economic climate has put pressure on marketing budgets for 2013 and the year calls for playing up some select consumer and marketing trends that are more pertinent, considering the dynamics and the current context of the Financial Services category. 1. Collaborate with other brands to drive consumption India Inc. growth will be driven more…
Brand ambassadors play a crucial role in communicating the brand promise to consumers. They are the brand custodians and lend the product/service a human face. Through the brand’s association with celebrity endorsers, marketers hope to leverage their brand equity and increase brand recall. Some others rope in brand ambassadors to have a rub off of…
2013 will set off a learning curve – brands will spring innovations, new technology and integrated media will be tested, as also the customer in this environment; all establishing a path for the rest of this decade. My 13 Thoughts for 2013… 1. Getting Relevant Marketing will be around the customer – creating imagery and…
The way in which advertising is planned and operated changes very little over time. For instance, advertising budgets have always been determined by the clients who spend the money. They pay modest attention to outsiders but essentially budgets are governed by the clients’ sales volumes and earnings, and year-by-year changes in these are rarely radical….
Tata group company, Voltas Ltd has joined hands with Benninger AG (a Swiss textile machines manufacturer) to market and sell the Swiss company products in India. They have announced a distribution agreement which will focus on leveraging Benninger’s expertise in ‘continuous wet processing’ products, riding on the back of Voltas’ established sales and marketing network…
I am a simple woman. I have often been blamed for having a rather simplistic view of life. and I have always wondered why that is not a compliment. why is it necessary to view things through a complicated lens of biases and preconceived notions? age-old beliefs do dictate our current behaviour, I agree. when…
In our last post, we wrote about Kamasutra’s extension into Energy drinks. As a follow up (or extension more appropriately) we were offered by the Raymond Group themselves to query their team on this ambitious launch. So we went ahead and asked them tough questions. They were nice enough to respond rather promptly and elaborately….
“Country of origin” used to be a powerful force in marketing. Gin from England. Vodka from Russia. Fashions from France. Automobiles from Germany. Computers from America. Many brands owe much of their marketing success to associating themselves with a specific country. The world is changing. Today, where a brand is produced is less important than…
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