Twenty to 45 seconds and a minute long advertisements on television these days are like Delhi ‘Autowalas’. They will take you around the whole city before reaching the destination. The right tariff or not, let’s not go there. Coming back to advertisements, for example in a 40 second TVC, everything irrelevant will be shown till…
As a part of the Pitch’s “Top 10 Brands that got Marketing Right in 2012” list, at No 3 is The Hindu… Taking digs at competitors through advertising is not new and the TOI taking a jab at other print players is even older. But when the Old Lady of Boribunder ruffled the feathers of…
As a part of the Pitch’s “Top 10 Brands that got Marketing Right in 2012” list, at No 4 is Penguin India… The year 2012, marked the silver jubilee of Penguin India and as a befitting celebration, saw some major milestones being achieved. From launching its first tranche of e-books to spearheading innovative marketing initiatives…
If the Quarterly Results Preview on FMCG sector by ICICI Securities is an indication of the growth, FMCG is heading for surge in 2013. The report estimates that there will be a steady revenue growth in the FMCG sector in Q3FY13. The report also suggests that the EBIDTA margins are set to expand across companies…
As a part of the “Top 10 Brands that got Marketing Right in 2012”, at No 5 is Raymond… When does a brand become a cult or a chef d’oeuvre? Is it a milestone or the popularity? A brand that has existed since 1925 and has penetrated every segment, catering to a wide SEC and…
As a part of the “Top 10 Brands that got Marketing Right in 2012”, at No 6 is Windows 8… We have reimagined Windows and the result is a stunning lineup of new PCs,†said Microsoft chief Steve Ballmer while unveiling the new operating system (OS) which is fast-paced and more mobile. It comes three…
How often have you deleted those umpteen mailers that clog your mailbox every day without even opening the mail? Newsletters and offers from the movie-ticketing portal you once booked tickets from or an e-commerce site you shopped at? Email marketing is one of the earliest direct communication tools in the digital space, and has been…
Ratan Tata stepped down as a chairman of Tata group on his 75th birthday, December 28, handing over the baton of his business to Cyrus Mistry, the first chief appointed from outside the immediate Tata family in its 144-year history. While Ratan Tata has been credited with transforming the Tata group into a streamlined conglomerate of…
At No 7 in our “10 Brands that got Marketing right in 2012” list is BMW. Is luxury circumscribable? A price from where it starts? And there is more when the morpheme ‘Premium’ is added to it. But what is the fi rst thing that is plausible when the country thinks of premium luxury? Yes,…
At No 8 in our “10 Brands that got Marketing right in 2012” list is Cadbury’s. Kraft Foods’ chocolate brand, Cadbury has etched its place as a great marketer not only for some of the excellent creative work that the brand has come to be known for, courtesy Ogilvy India, but also for some of…
