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    From me-too on social media to ‘community marketing’ & ‘private social’

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    One key part of digital which is seeing maximum brand building efforts is social media. To fuel engagement, interactivity and create virality, marketers are innovating on social networks like Facebook, Twitter and the like. However, this is also the space that is seeing a me-too phenomenon, with scant differentiation between the social media strategies of…

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    Do creative agencies understand digital?

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    While digital marketing is yet to see spending commensurate to what marketers have been devoting to offline media, the medium has caught the attention of not just brand managers, marketing heads and digital evangelists but also traditional creative agencies. Now, most agencies either have a separate digital arm handling the digital part of a client’s…

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    About 8% of money spent on TV is going to mobile

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    The meteoric rise in the number of people consuming content on various digital platforms and rapid technological advancement has made digital an integral component of the marketing blueprint of companies. And much of it is being fuelled by the proliferation of mobile. According to Sameer Agarwal, Director, Marketing, Rocketalk, the year 2012 saw ‘every brand…

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    HUL enters the UV powered water purifier segment

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    Hoping to capture the premium water purifier segment, HUL has launched a UV-powered variant of its water purifier brand, Pureit. With a storage capacity of four litres, Pureit Marvella UV, is priced at a price of Rs 7,990. Till now, Pureit was being targeted at the mass market, with its Pureit Intella and Pureit Classic…

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    Global marketing budgets on the rise

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    According to UK based, global provider of ideas and evidence to marketing people, Warc, marketers have started the new year with a positive outlook. The headline GMI, a metric which combines monthly responses from a global panel of marketers regarding trends they have observed in marketing budgets, trading conditions and staffing levels, registered a reading…

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    Digital advertising not all pervasive yet: Nitin Mathur

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    In an initiative to encourage innovations in digital advertising, the ad fraternity, Yahoo India has launched the ‘Shooting Star’ contest. While the contest is not just restricted to digital advertising, the larger thought behind the initiative, besides engaging the ad and the B2B community, could be to encourage young professionals under the age of 30…

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    Harpreet Singh Tibb is new Marketing Director, Kellogg

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    Kellogg India has announced the appointment of Harpreet Singh Tibb as the new Marketing Director, India and South Asia. Harpreet has been the General Manager, Packaged Foods at Hindustan Uniliver. A graduate from IIM Calcutta, he will be taking over the reins from Vikram Bahl, who has been associated with Kellogg India since 4 years….

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    Marks & Spencer plans new format stores after tennis tie-up

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    Tennis has always had a serious affair with fashion and style both on and off court. Marks & Spencer, the ‘Official Fashion Show Partner’ of India’s only ATP World Tour championship, the Aircel Chennai Open 2013 (played in the last week of December 2012 and first week of 2013), plans to open new format stores…

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    Experiencing bio-digital Jazz through the red spectacles

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    To my advantage as a correspondent, out of all the conferences, events, launches and announcements that I am duty bound to attend, a few leave an impression not in the form of its magnanimity but in terms of the knowledge that I gain out of it (that doesn’t mean that I don’t learn anything from…

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    Mobile targeting better than carpet bombing: Sandeep Goyal

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    Perhaps the most interesting session that corresponded rightly with Pitch’s Analytics in Action theme was Sandeep Goyal’s talk on ‘Incelligence: Using mobile data for precision targeting’. The Vice Chairman of Mogae Group filled his talk with examples of how Mogae analysed mobile subscriber data of telecommunications player Airtel for organizations across sectors in order to…