Targeted at young professionals in their 20s and early 30s, PEG, hopes to help them through their four key life stages with apparel. The store has been designed keeping in mind these four stages of life – ‘Late University’, ‘The Early Jobber’, ‘The Age of Marriage’ and ‘Post Marriage’.
The Late University Segment, bearing in mind that this set of consumer is trend, showcases casual and party wear. The Early Jobber Segment, targets professionals who are learning the codes and do not want to seem like a novice, displays formal wear. The Age of Marriage Segment, showcases formal wear, party wear and wedding wear to cater to the needs of this consumer.
Designed by renowned retail designers, Dalziel & Pow, the store spreads across 7,500 sq ft and depicts the worlds of each stage with visual identities, appealing to each group in their tonality, attitude, colours, props and the unique product offerings.
The men’s-wear brand claims to sell 80 lakh garments in India every year.