• Uncategorized

    Innovations possible more in India: Lutz Kothe

    0 15

    Lutz Kothe, Head, Marketing and Public Relations, Volkswagen Passenger Cars, Volkswagen India, feels that India is “incredible”. and “normal rules do not apply here”. Kothe shared his experience in India to Impact, as the media, marketing and advertising weekly from the exchange4media Group. celebrated its 8th anniversary lately… “My assignment here in India with the…

  • Uncategorized

    Indian marketing is gut-centric and not knowledge driven: AG Krishnamurthy

    0 35

    The Chairman of AGK Brand Consult, AG Krishnamurthy feels that marketing in India is far more gut-centric and owner driven while developing products and innovations than relying on consumer insights. The founder & former MD of Mudra Communication, in a candid interview with Arshiya Khullar of Pitch, stresses on the relevance of traditional marketing principles…

  • Uncategorized

    JLR grew by 150% last year; future growth pegged at 84%

    0 52

    India is becoming a significant player in the luxury car segment, as the demand for these cars is steadily increasing, feels Rohit Suri, Vice President, Jaguar and Land Rover India. He further says that India has a fairly significant share in JLR’s global consideration. “We have seen tremendous growth, last year we grew by 150…

  • Uncategorized

    It’s War!

    0 72

    I am a vegan but I fall for the lip-smacking grilled chicken which these dream-weavers make me eat. I am technically impaired but I fall prey to the latest gizmos which these gurus make me buy. I am not enamoured of beauty products but the promise of fair and lovely skin makes it a perfect…

  • Uncategorized

    Oye! What’re Rupa and the Racold umpire upto?

    0 23

    When does an ad click with the audience? When the reminiscence lives on for a while or when the audience talks about it? I somehow think that ‘established’ brands these days are not thinking out of the box, rather languid with the brand recall they claim to have. New brands and SMEs on the other…

  • Uncategorized

    “Managing the Cadbury crisis was ‘baptism by fire'”

    0 92

    Well-known marketer, Ajay Kakar, started his career with an advertising agency. Today, he is the Chief Marketing Officer – Financial Services, Aditya Birla Group. He’s dirtied his hands at PR too when he was asked at a short notice at Ogilvy & Mather to lead Ogilvy Public Relations in India. It was at that time…