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    86 brands in Superbrands India 2012 list

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    In its 10th edition, Superbrand India, has awarded the Superbrands status to 86 brands, of which six are media brands – Cartoon Network, Dainik Bhaskar, Dainik Jagran, Infomedia Yellow Pages, Star Entertainment, and Times Now. Some other prominent brands that have got the recognition include Apollo Hospitals and Saridon in healthcare and pharmaceuticals, Cinthol and…

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    Tell me a Story: Coca-Cola embarks on a new digital ‘Journey’

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    Share Happiness has been Coca-Cola’s mantra for quite some time now. The mother brand now wants to share its journey too. The brand has revamped its corporate website to name it Coca-Cola Journey, which the brand claims is a global online magazine created to share the brand’s story. Coca-Cola’s “most ambitious digital project” hopes to…

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    Retail in India doesn’t pay much: B Nagesh

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    B Nagesh, Founder, Trrain & Vice Chairman, Shoppers Stop, feels that in India, retail doesn’t pay much as compared to the Western world. However, things are changing and he wants retail employees to say, ‘I love working in retail’. As Impact, the weekly media, marketing & advertising magazine from exchange4media group celebrates its 8th anniversary,…

  • FEATURED, latest-stories, SECTORS, SERVICE, TELECOM, YOUTH

    Building up ‘Brand Indian Police’

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    Abdul Khan, who headed back to Reliance Industries after being with Tata for seven years, feels that one government departtment that needs brand building is ‘police’. As Impact, the weekly media marketing & advertising magazine from exchange4media Group celebrated its 8th Anniversary, Khan putc words to his thoughts… “We live in troubled times and if…

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    Push, not pull works better in rural markets

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    There is so much of regional diversity in India and different local issues that brands,  should not develop a universal strategy for marketing their product to the target audience. One village  model may not work in another village.  To go from regional to national, one needs to have a good rural vehicle that should understand…

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    Pay per click: Aphrodisiac or placebo

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    Advertisers who have discovered pay-per-click (PPC) advertising overnight become evangelists of ‘digital advertising’, virtuously declaring the control they have over their budgets and the ability to measure the ‘return on investment’ on their advertising spends. True, the control and measurability turbo-charges the realised value of advertising, but, as usual, the enthusiasm needs to be tempered…

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    Announce December 5 as ‘International Sale Day’

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    Cyber Monday is more than a week away. But the day is restricted to online shopping or technically known as e-tailing these days. It’s a mere coincidence that two prominent brands – Citibank and Ford – have announced a day-long sale on December 5, i.e. today with huge blitzkrieg. While Citibank has announced a 24-hour…

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    What a school play taught Shubhranshu Singh about marketing

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    In a talk with Impact – a media, marketing & advertising weekly from the exchange4media Group that celebrated its 8th Anniversary issue lately, Shubhranshu Singh, Marketing Director, India & South Asia, Visa, talks how participation in a drama act in school shaped his life… ” I cannot keep count of the number of formative influences, instances…

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    Do marketers understand sports marketing?

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    More marketers are effectively using sports as an effective marketing tool and laying trust more on unconventional games too like tennis, hockey, football and even kho-kho and kabaddi. Of course, cricket is given in India. A survey, conducted by Sportzconsult with 125 senior marketing professionals across various sectors such as FMCG, technology service and BFSI…

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