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    Parineeti Chopra gets a Face Cleanup

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    After CavinKare’s Snipz, PepsiCo’s Kurkure, and HCL Consumercare, Bollywood actoress, Parineeta Chopra will now be the face of Nivea India’s face cleansing brand, Total Face Cleanup. Rakshit Hargave, Managing Director, NiveaIndia (an affiliate of Beiersdorf AG), says that the face cleansing is a fast growing category with a great deal of traction amongst the youth segment….

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    How the ‘angry young man’ became the ‘complete man’

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    The iconic Brand Raymond has evolved over the years and sustained its market leadership with its commitment to innovation, product quality and emotional connect with customers. The over 50-year brand journey has been fabulous, dotted with great learnings and experiences. Mrinmoy Mukherjee, Director, Retail Marketing & Business Development, Raymond, tells Impact, the weekly media, marketing…

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    Age no bar: HP targets ‘fashion oriented’ with latest ‘Hybrid PC’

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    The future is about touch devices. Hoping to cater to the flaunt value, HP enveiled a series of touch enabled laptops (Envy TouchSmart Ultrabook 4 and Envy x2 Ultrabook) and a  PC ( Envy 23). The 11.6 inch-screen Envy x2 Ultrabook is a Hybrid with a detachable screen to enable it to work as a…

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    Preeti Arora new Marketing Head for Dunkin’ Donuts India

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    Dunkin’ Donuts India has announced the appointment of Preeti Arora as Head of Marketing. In her new role, Arora will be heading the Marketing & New Product Development for the Dunkin’ Donut India division. On being appointed as the Head of Marketing, Dunkin’ Donuts India, Arora said, “Dunkin’ Donuts represents a unique and compelling opportunity…

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    I wish Google could predict consumer behaviour: Anjana Ghosh

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    Anjana Ghosh, Director, Business Development, Bisleri International, feels that “There’s no such thing as a sure thing.” Speaking to Impact, the weekly media, marketing and advertising magazine from exchange4media Group, that celebrated its 8th anniversary lately, Ghosh reflects on the survival mantra in the cut-throat competitive world of marketing… “Not every concept – even those…

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    Balli Maran se Daribe talak: Chandni Chowk ki kahaani Google mein

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    Extending its ‘India Get Online’ (indiagetonline.in) campaign, Google India has got Old Delhi’s Chandni Chowk market online. The search engine and internet major in association with webhosting services provider, HostGator has built over 2,500 free websites for as many business shops operating from one of India’s oldest and biggest wholesale market. The gateway to all…

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    Casually Yours

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    What marketers should do to tap into a new social behaviour The new social Think of the years without the internet. Don’t think productivity. Think relationships. Yours and mine – without the internet. That was a time when ‘social dos’ had a different meaning. It was frequent offline get togethers. Where we drank ourselves silly…

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    Birdie goes home: Saina joins Sahara Pariwar

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    India’s ace shuttler, Saina Nehwal, has been roped in as Sahar India Pariwar’s brand ambassador. She will henceforth wear Sahara India Pariwar’s logo, at all games played worldwide. On the association, the world No 3 was quoted as saying, “It’s a great honour to be associated with Sahara India Pariwar, which apart from being a…

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    LK Gupta ends 5-year stint with LG India

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    LK Gupta, Vice President and Chief Marketing Officer at LG Electronics India, has quit the company. Speaking to Pitch, Gupta said, “After five years of super experience, I leave LG Electronics with a heavy heart.” He would be with the company till the end of this year. It is understood that LG Electronics is yet…

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    Intel’s New Year Resolution: Tablets and smartphones on priority

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    Intel which has been playing an aggressive game in India, has recapitulated its product launches and campaigns in 2012 and claims that it has been a big year for the company in the county. Throughout the four fiscal quarters, the brand has launched various products in the computing device and mobile segment such as Ultrabooks…