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    Can tennis get M&S the desired customer attention?

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    It has been a decade since UK’s leading retailer Marks & Spencer (M&S) first set its foot on the Indian street. But unfortunately the brand has been struggling to find its feet in the country and place in the consumer mind space. While many global brands that entered around the same time or after M&S,…

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    Social Media: Trends Forecast for 2013

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    In October 2012, India reached 60.2 million active monthly users for Facebook which makes it #3 in the ranking of all countries. If we thought 2012 was a high growth year, wait and watch what 2013 has to offer! Brands, which have stayed away from social media so far, will finally plunge in and those…

  • FEATURED, latest-stories, RURAL, SECTORS

    Sharp air: Now premium air-purifiers

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    Sharp, the manufacturers of electronics durables – television sets, music systems copier, fax machines, printers, microwaves, washing machines etc, has forayed into electronic indoor air-treatment for homes and cars, using plasmacluster technology. As against liquid filled purifiers, Sharp purifiers use negative and positive ions to “kill harmful substances like pollen dust, allergens, virus, mould, gases…

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    IPOY winner Ambika Soni speaks on challenges in implementing DAS

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    Indian member of parliament and former minister of Information & Broadcasting, Ms Ambika Soni has been credited for bringing about digitisation in broadcasting in India. While it’s the four metros – Delhi, Mumbai, Kolkata and Chennai which have seen the first phase of digitisation, it’s up to the new minister and forthcoming ministers to take…

  • BRANDING, CASE STUDY, FEATURED, latest-stories, SECTORS, SERVICE

    Funnily So: Consumer Research

    0 215

    Monday Blues? What blues? Here we have all colours of life. The girlfriend, the wife’s nagging. She’ll pester till you say what she wants to hear. The boss says he’s liberal and you can be frank with him. Not true. He wants to know exactly what you think to inform you ‘no’, you shouldn’t deal…

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    Ranbir Kapoor, the new Blackberry boy

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    With dwindling market share in the mobile space, and in an effort to resurrect sales, Research In Motion (RIM), the makers of Blackberry, have roped in actor, Ranbir Kapoor as its brand ambassador in India. As part of this engagement, Ranbir Kapoor will endorse BlackBerry products across various platforms and will also feature in upcoming…

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    Cover-ing the thrill through the red spectacles

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    One of the greatest moments for me as a journalist was when I saw my name scriven at the head of the cover story. It has been a month now and believe me, the word I would use for the experience is simply ‘titillating’. The mystical bond between man and machine can only be understood…

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    Wearing a Rado does not get you places; eating Stop Not injures Sportsmen

    0 9

    For more than two months now, Bakwass Marketing of the Week has been bringing, atypical and ludicrous marketing activities and TVCs to your attention. Well we have thought that, just ridiculing them has imperceptible effect on, if I may say target audience. Hence, to take a stronger stand and meat-and-potato way forward, without change in the…

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    Tanishq gets into ‘Race’ of fashion jewellery

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    In the mode of line and brand extension, Tanishq, which already is into the jewellery segment with diamonds and office-wear designs like Mia and high-end Zoya, besides others, has now entered the fashion segment too by launching the IVA collection. Considering, there are not too well-known brands in the fashion jewellery segment, it was but…

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    What did Dharini Mishra learn from a rainbow-haired youth

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    For centuries now, the adult population of any generation tends to get dismissive of the youth and condescending of the old. As one who takes great pride in being objective and unbiased, Dharini Mishra, Global head, Brand, Suzlon Group, did not see herself plunge headlong into this age-old malady. Mishra speaks to Impact, as the weekly…

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