In its 10th edition, Superbrand India, has awarded the Superbrands status to 86 brands, of which six are media brands – Cartoon Network, Dainik Bhaskar, Dainik Jagran, Infomedia Yellow Pages, Star Entertainment, and Times Now.
Some other prominent brands that have got the recognition include Apollo Hospitals and Saridon in healthcare and pharmaceuticals, Cinthol and Mother’s Recipe in FMCG, Hercules and BSA Cycles in transport, Citibank, LIC and IDBI in the BSFI sector, ITC Hotels in hospitality.
Superbrands, the arbiter of branding also released the 2012-2013 Superbrands book featuring the story of the 86 brands that made to the list this year.
Anmol Dar, Managing Director, Superbrands India, and Chairperson, Superbrands India Council, told Pitch that there were almost 3,000 brands that were put online for voting by consumers. “Any brand that got a score below 7 out of 10 got eliminated. About 500 brands finally went to the voting by the Council,” he said.
The Superbrands India Council for 2012 comprised: Vineet Agarwal, Executive Director, Transport Corporation of India, Amar Babu, Managing Director, Lenovo India, Ashsih Dikshit, President, Madura Fashion & Lifestyle, Punit Goenka, Managing Director & CEO, Zee Entertainment, Kuldip Kaura, CEO & MD, ACC, RM Malla, Chairman & MD, IDBI Bank, BS Nagesh, Vice Chairman, Shoppers Stop, Sundeep Sikka, CEO, Reliance Capital Asset Management, and N Thiruambalam, Former Chairman & MD, Heinz India.
The 86 Indian brands that got the Superbrands title in 2012
|Amadeus||Dainik Jagran||KEI||Shoppers Stop|
|Apollo Hospitals||Euroclean||Kitply||Star Entertainment|
|Arrow||Godrej Refrigerators||Lacto Calamine||Tata Shaktee|
|Barbie||Godrej Security Solutions||LIC||Tata TISCON|
|Birla White||HDFC Life||Luxor||Tupperware|
|Blue Star||Hindware||Monte Carlo||UltraTech|
|Boroline||HIT||Moods||Usha Kitchen Appliances|
|BSA||Hot Wheels||Mother’s Recipe||Usha Sewing Machines|
|Cartoon Network||HP Gas||Odonil||Usha Water Coolers|
|Cello||IDBI Bank||Parry’s||VIP Innerwear|
|Citi||Infomedia Yellow Pages||Prestige||Vodafone|
|Crompton Greaves Fans||ITC Hotels||Raheja Universal||Wills Lifestyle|
|Crompton Greaves Lighting||Jaquar||Rooh Afza|
|Crompton Greaves Pumps||JK Tyres||Saridon|