86 brands in Superbrands India 2012 list

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In its 10th edition, Superbrand India, has awarded the Superbrands status to 86 brands, of which six are media brands – Cartoon Network, Dainik Bhaskar, Dainik Jagran, Infomedia Yellow Pages, Star Entertainment, and Times Now.

Some other prominent brands that have got the recognition include Apollo Hospitals and Saridon in healthcare and pharmaceuticals, Cinthol and Mother’s Recipe in FMCG, Hercules and BSA Cycles in transport, Citibank, LIC and IDBI in the BSFI sector, ITC Hotels in hospitality.

Superbrands, the arbiter of branding also released the 2012-2013 Superbrands book featuring the story of the 86 brands that made to the list this year.

Anmol Dar, Managing Director, Superbrands India, and Chairperson, Superbrands India Council, told Pitch that there were almost 3,000 brands that were put online for voting by consumers. “Any brand that got a score below 7 out of 10 got eliminated. About 500 brands finally went to the voting by the Council,” he said.

The Superbrands India Council for 2012 comprised: Vineet Agarwal, Executive Director, Transport Corporation of India, Amar Babu, Managing Director, Lenovo India, Ashsih Dikshit, President, Madura Fashion & Lifestyle, Punit Goenka, Managing Director & CEO, Zee Entertainment, Kuldip Kaura, CEO & MD, ACC, RM Malla, Chairman & MD, IDBI Bank, BS Nagesh, Vice Chairman, Shoppers Stop, Sundeep Sikka, CEO, Reliance Capital Asset Management, and N Thiruambalam, Former Chairman & MD, Heinz India.

The 86 Indian brands that got the Superbrands title in 2012

ACC Dainik Bhaskar Kajaria Servo
Amadeus Dainik Jagran KEI Shoppers Stop
Anchor DHL Kerala Tourism Sintex
Apollo Hospitals Euroclean Kitply Star Entertainment
Aquaguard Everest Kohinoor Suzlon
Archies Ezee Kurlon Tata Salt
Arrow Godrej Refrigerators Lacto Calamine Tata Shaktee
Barbie Godrej Security Solutions LIC Tata TISCON
Bata GoodKnight Lovable Thomas Cook
BILT HDFC Luminous Times Now
Birla White HDFC Life Luxor Tupperware
Blue Dart Hercules MCX UFLEX
Blue Star Hindware Monte Carlo UltraTech
Boroline HIT Moods Usha Kitchen Appliances
BSA Hot Wheels Mother’s Recipe Usha Sewing Machines
Cartoon Network HP Gas Odonil Usha Water Coolers
Cello IDBI Bank Parry’s VIP Innerwear
Cinthol Indane Pollycab VLCC
Citi Infomedia Yellow Pages Prestige Vodafone
Crompton Greaves Fans ITC Hotels Raheja Universal Wills Lifestyle
Crompton Greaves Lighting Jaquar Rooh Afza
Crompton Greaves Pumps JK Tyres Saridon


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Neeta Nair

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