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    Harley-Davidson: Speed up or Slow down?

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    In an attempt to fast track its Indian journey and simultaneously, living up to its slogan of ‘It’s not the destination, it’s the journey,’ Harley-Davidson India has started amplifying the buzz around the third season of its annual music property – Rock Riders. It is slated to be staged in Bengaluru this year on November…

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    Line Extensions: Necessity and Limitations

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    Q When should one speak of line extensions? Brand growth is about extending the penetration of the brand in its target market building both equity and business. The first source of growth is with existing customers of the brand. There are growth opportunities to be searched, evaluated and exploited. The management of brands in that…

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    Dhoni launches his 4th SportsFit Gym and Fitness Centre in Delhi

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    MS Dhoni, Indian Cricket Team captain, announced the launch of his sports and fitness venture, SportsFit Gym and Fitness Centre at Ambience Mall, Vasant Kunj, New Delhi. Along with this, the brand claims to have four other such gym and fitness centers in Delhi and NCR. Covering an area of 24,000 sq ft the brand…