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    Simon Ashwin feels Facebook is not social media

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    In an interview with Pitch, Simon Ashwin, Regional Head of Social Media, Asia Pacific, Mindshare, talks about the importance of social media in a brands’ life, the Dos and the Don’ts of the medium, the irrelevance of fans and much more… Excerpts: How important is social media for marketers in India? Social isn’t for everybody,…

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    Yamaha hopes to get scooters back in vogue

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    The Indian scooter market is witnessing a sort of revival with two-wheeler manufactures like Honda Motorcycles, Hero Motorcorp, Mahindra Scooters and TVS rolling out their brands in this category. The latest to join the bandwagon is Yamaha with its sub brand Ray, which was launched in September this year. The reason that experts put forth…

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    Clients need to be handheld to think digital: Sabyasachi Mitter

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    Interface Business Solutions was started in 2003 to provide services on Web Design and Development. Since then, it has walked parallel to the evolution of the digital space. It now operates in six different verticals with almost forty clients on board and is expected to log a turnover of 32 crore this year. Sabyasachi Mitter, Managing…

  • FEATURED, FMCG, latest-stories, SECTORS

    Mobile empowers people break queues & forego travelling: Shankar Mahadevan

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    Giving a whole new musical twist to mobile interactivity with consumers in India, popular musician Shankar Mahadevan, together with Hungama Digital, launched a digital talent hunt called MOBIsur. The musical talent hunt was conceptualised to reach out to the length and breadth of the country and, hence, the choice of mobile media. The growing popularity…

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    Reporter’s Diary: Thank God it’s Friday?

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    A large amount of weekend glory is directly proportional to what the contours around Friday night look like. The activity could be as dismal as heading back home and catching an episode of trash Reality TV but, boy, do you need to only carry the right fabric and size to the Friday night trial room?…

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    iPhone 5 launches in India with Airtel data plans

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    The much awaited iPhone 5 has arrived in India with service provider Airtel announcing data plans for the same. According to a press statement issued by the network provider, the plans will allow iPhone 5 users to connect to its fast HSPA+ and DC-HSPA networks with Wideband Audio. iPhone 5 is pegged to be the…

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    Most practioners don’t understand meaning of 4Ps: Abraham Koshy

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    Pearson Education launched the 14th edition of Marketing Management: A South Asian Perspective, co authored by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha. In conversation with Pitch, Abraham Koshy, Professor, Marketing, IIM Ahmedabad, shares certain insights of the marketing world on which the latest edition is based. He also talks about the…


    Karishma Kapoor adds bling to HomeShop18

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    To cash in on the festive season, virtual retailer HomeShop18 has launched a range of jewellery by Utsav Jewels and introduced this latest contemporary range to its viewers through an exclusive show featuring Bollywood actor, Karishma Kapoor. The range includes gold and CZ jewel pieces in the form of rings, necklaces, earrings, pendants, bangles and…

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    Vatika Shampoo relaunched in a premium avatar

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    Hair care brand Vatika, which is one Of Dabur India’s flagship brands in the FMCG portfolio, is being relaunched in a premium avatar. The new range is also expected to come in a premium packaging and will be available in both sachets and bottles. “In our endeavour to cater to our consumer’s evolving hair care…