It was thought that the VCR/VCPs would eventually kill the business of movie theatres. However, it was Priya Village Road Show or now better known as PVR that pioneered the multi-screen theatres and gave a facelift to the industry and brought back the joy of movie-watching at a large screen. Now in another significant movie,…
In the early days, the internet consisted of one-way communications in the form of static websites and two-way communication through email. Over the past several years, the internet has grown to the most premiere medium for two-way or multi-way conversations which changed the dynamics of Public Relations (PR). Just a few of examples include social…
In a talk with Srabana Lahiri of Impact magazine, a weekly media, marketing & advertising magazine from the exchange4media Group, which celebrated its 8th aniversary issue lately, Vinita Bali, Managing Director, Britannia Industries Limited, tells what it takes to make great brands. “I’ve had wonderful experiences with all brands – Coke, Cadbury, Britannia – they’ve…
When Debashis Mitra, Director, Sales and Marketing, Mercedes-Benz India, joined the company in 2008, it was a tough phase for the market and the organisation. There were business challenges, emerging competition and an aggressive pricing strategy that was slowly eating up the market share. The network was good but required change to take on the…
Ford recently launched the new facelift version of its popular compact hatchback Figo in India, along with a new campaign. Anurag Mehrotra, Vice President, Marketing, Ford India, talks to Pitch about the new launch and consumer insight that led to it. He also shares how mobile marketing will be the calling card for Ford to…
The easiest way for an organisation to resist competition is to launch a new product in a hitherto untapped category or in a category where it can successfully create stark product differentiation. However, while consumer interest could initially peak, there is a far greater possibility that a consumer will prefer extensions of the brands he…
Many people who find them being labelled as a compulsive shopper would relate perfectly with Becky Bloomwood, the shopaholic protagonist in the ‘Confessions of a Shopalic’ series of books and the movie of the same name. Here in India, fashion ecommerce player, Jabong, in its latest campaign, is also searching for the Indian Becky Bloomwood….
Foraying into the eBook category, Flipkart.com has brought over one lakh books to the Indian consumer. Flipkart.com’s digital store Flyte claims to have a rich selection of books with attractive prices, which can be bought and read on the mobile devices. The eBooks purchased by the readers on Flyte can only be read through the Flyte eBooks…
With the advent of vehicles like Mahindra Quanto, Premier Rio and Renault Duster launched in the country, the Compact SUV market is making a name for itself with more and more consumers moving towards this segment. Claiming to give an experience of both the worlds; a compact premium hatchback and an entry level sedan, the…
Puttaraj AG, President of Coffee Day Xpress, CCD’s kiosk chain, has been assigned an additional mandate of handling the international business for the organisation. He currently oversees the functioning of the 900+ outlets of Xpress. K Ramakrishnan, President-Marketing, Café Coffee Day, says, “The company currently has 19 international cafes in Vienna and the Czech Republic….
