351 not out: PVR’s consolidation spree, good news for advertisers?
It was thought that the VCR/VCPs would eventually kill the business of movie theatres. However, it was Priya Village Road Show or now better known as PVR that pioneered the multi-screen theatres and gave a facelift to the industry and brought back the joy of movie-watching at a large screen. Now in another significant movie,…