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    Take My Trip: Travel cos still selling dhokla dream

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    About a month and a half back I woke up to the news of Lalit Sheth, MD of Raj Travels committing suicide by jumping off Bandra-Worli sea link . And So? It was a suicide in a country where by the time he hit sea level couple others popped up. Except, this was the man…

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    Samsung ‘Coolest’, Tata ‘Iconic’: Pitch-Abacus Youth Brand Survey

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    The Pitch-Abacus Youth Brand Survey 2012, presented by iNext, is about reaching the milestone on what it is, that is steering the youth of the country today. Exploring the approach and the way of thinking of the 18-30 year old, 35 per cent of whom were in the age bracket of 25-27 years, the survey…

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    International marketing trends that India could learn from

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    The global financial sector is in the middle of a major marketing change. Digital marketing trends are rewriting the way multinational financial corporations do business and firms in India must get on board if they’re to succeed. Indian finance professionals must engage in new digitally-viable marketing philosophies that widen their brand appeal. What makes social…

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    Piaggio creates youthful imagery for Vespa

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    In a fresh communication strategy, Piaggio India has launched a new television commercial for its brand Vespa. With Vespa, Piaggio has created a new luxury segment in two wheelers and essentially targets the youth. In an attempt to create an iconic, classic, fun, colourful and retro imagery of Vespa in the minds of its target…

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    ‘Happiness has become generic; Domino’s had to move to relationships’

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    From ‘Hungry Kya?’ to ’30 minutes or free’ and later on to ‘Khushiyon Ki Home Delivery’, Domino’s Pizza has come a long way in the 17 years of its existence in the Indian market. It has subsequently evolved from a functional to an emotional brand. To assert this transformation in its brand identity and sustain…

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    Fractures in Display Advertising in India

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    Display advertising on the Internet, as we know it today, is about to break down! High impact Display advertising for products such as Samsung’s Galaxy S3 or Renault’s Duster showing videos or product animation on popular websites such as Indiatimes.com or Oneindia.com are now a part of our Internet experience. Display advertising on Internet remains…

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    Skoda makes ‘Rapid’ inroads in the Indian car market

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    European car brand Skoda is riding high on its latest model Rapid, which was launched almost a year ago in the Indian market. The company has recently added two new variants to the Rapid model range – Ambition Plus and Active Plus. The company is gung-ho about the growth prospects of the Rapid range of…

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    VLCC bites deeper into the big fat Indian wedding

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    From bejewelled invitation cards to exotic global cuisine and Bollywood celebrity performances, the big fat Indian wedding market has come a long way. The recession proof nature of Indian weddings, especially because of their association as a status symbol in society, has opened up a whole new industry for marketers to tap. Marketers across industries…

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    Visa rides on e-commerce to drive usage in tier 2 towns

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    The recent spurt in the Indian e-commerce industry has widened the scope of electronic or online financial transactions. It has further driven accessibility for consumers across the geography of India to purchase almost anything online. Cashing on this evolving trend Visa Debit has shifted focus on further encouraging internet transaction in smaller towns. The company…

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    Our mobile marketing includes geo-fencing in specific retail areas: Suvodeep Das

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    In an exclusive interview with Pitch, Suvodeep Das, Head Marketing at Kaya Skin Clinic, talks about how his company is using the mobile platform as a marketing and advertising tool. Das points out that with the passage of time, the company’s target audience is getting younger and there is the realisation that the best way…