Moderated by Bipin Chandran, Editorial Consultant at exchange4media Group, the panel discussing â€œReality Shows: How can channels and advertisers lure the youth? – Challenges & Opportunitiesâ€ is going to add requisite amount of adrenalin to the Pitch Youth Marketing Summit.
Present on the panel is going to be Sanjay Modi, Managing Director, monster.com, to give valuable views on how Reality Shows can fascinate the youth even more. Needless to say, these shows find a huge audience in this generation already. But, find out what Modi has to say about what is it that makes Reality Shows a complete fit amongst the youth and how channels and advertisers can leverage this to their advantage.
Accompanying Modi on the panel will be, Amin Lakhani, Principal Partner- Mindshare, Debarpita Banerjee, Vice President, Marketing and Communication, National Geographic and Fox International Channels and PN Vasanti, Director, Centre for Media Studies.
The Summit today will be followed by the Awards which are all set to award the Pitch Youth Marketer of the Year and the Pitch Youth Agency of the Year and nine other categories. For more information on award categories,Â click here.