Rajeev Shukla, Minister of State for Parliamentary Affairs and Chairman, Communication & Coordination Committee of the Board of Control for Cricket in India; will be felicitating the winners of the Pitch Youth Marketing Awards, to be held today in New Delhi at The Metropolitan Hotel.
Running in the second edition, The Pitch Youth Marketing Awards recognise the extraordinary and successful marketing initiatives in the youth marketing domain. This time there are 11 categories, where two awards (Gold and Silver) will be presented in each category except category 1 and 2.
The categories include:
1. Pitch Youth Marketer of the Year
2. Pitch Youth Agency of the Year
3. Most Effective Digital Media Strategy
4. Most Effective Activation Strategy
5. Most Effective Sponsorship & Branded Content
6. Best Sustained Youth Brand Campaign
7. Best Usage Of A Celebrity Brand Endorser .
8. Most Innovative Youth Product/Service Launch Of The Year
9. Boldest Youth Brand Of The Year
10. Best Media Youth Brand
11. Pitch Young Marketer Of The Year (Below 30 Years)
Post deliberations by an eminent jury, there were two categories, which received overwhelming response going by the sheer number of entries that they obtained. The categories awarding the â€˜Most Effective Digital Media Strategyâ€™ and the â€˜Most Effective Activation Strategyâ€™ saw the jury members contemplate extensively. The shortlisted entries for The Most Effective Digital Media Strategy – include Viacom 18 Media, Ignitee Digital Services, FoxyMoron Media Solutions and Zapak Digital Entertainment.
For the category focusing on ‘The Most Effective Activation Strategy’, the jury narrowed down to the following entries reserving them as a cut above the rest of the twenty five entries: JWT Delhi, Viacom 18 Media, Mindshare and BBDO India- Mudra Max.
Battling it out in The Most Effective Sponsorship and Branded Content category was Viacom18 Media with two entries on its â€˜Drive with MTVâ€™ and â€˜Coke Studioâ€™ campaign. Mindshareâ€™s campaign for Pepsi â€“ â€˜Cool Pepsi is the New Hot Seatâ€™ was also shuttling between the jury as a candidate for a potential win.
How seriously do youngsters take celebrities today when they step into the shoes of the endorser? The category of Best Usage of a Celebrity Brand Endorser held immense relevance when put in the context of the above question. Mediacom Communications had a strong campaign with Gillette India, thought the jury. Mindshare, however, aced the shortlist with two of its campaigns, one belonging to Pepsi (RockstarRanbir Changed Big Bâ€™s Game) and the other to Layâ€™s (Layâ€™s- Pal Banaye Magical).
The Most Innovative Youth Product/Service Launch of the Year saw the jury deliberating giving brands like, Layâ€™s Baked, Animal Planet, Hippo and Comedy Central, a podium finish. To judge the Boldest Youth Brand of the Year and the Best Media Youth Brand was not as colossal a task for the jury and the decisions in these particularly, were largely unanimous.
To know more, be there, today at the Pitch Marketing Youth Summit and Awards, to be held at The Metropolitan Hotel. For more information and updates click here.