Swiss Military Lifestyle, a brand that has been always known for its watches, recently forayed into the digital space. It has come up with an e-commerce website shifting its focus from B2B to a B2C category. From travel gear to travel accessories, golf sets to corporate gift sets, the website brings forth a wide range…
Carrier Midea, a joint venture between air-conditioning and refrigeration solutions brand Carrier and Chinese electrical appliance manufacturer Midea, has announced the commencement of operations at its new manufacturing facility located at Bawal, Haryana to strengthen the company’s foothold in the consumer durables market and pave the launch of Midea products in India. Carrier Midea India…
While research and surveys form a core ingredient of the management syllabus in most of the B-schools, MBA students from Management Development Institute (MDI), Gurgaon, added an interesting twist to the concept. They conducted a disguised rural market research based on a Bollywood theme for leading paint manufacturer Berger Paints, which is expanding its services…
Dr Shashi Tharoor, Minister of State, Ministry of Human Resource Development & Member of Indian Parliament, delivered the Keynote Address, “Role of Digital & Social Media in Connecting with Young India” at the Pitch Youth Marketing Summit, held in New Delhi recently. Dr Tharoor talked about his experiences on Twitter and how social media is shaping…
Christian Saffer, Director Marketing, BMW India talks to Pitch on the need for brands on social media to stay relevant and create constant consumer engagement opportunities. He shares how marketers can optimise real time data to create marketing messages. He further dwells into how BMW has integrated various verticals of digital to create an engaging…
WorldSpace Radio is back. Bharti Airtel has announced the re-launch of its iMusicSpace application on Airtel Digital TV. The service, which will be available to customers at a cost of Rs 35 per month, has been launched on the DTH platform in association with Saregama and Timbre Media, who will jointly provide the content for…
Confectionery major Perfetti Van Melle India (PVMI) expanded its snacks portfolio under the Stop Not brand, with the addition of a new variant. With the launch, the snack brand will now be available in two different varieties, which are ‘Golz’ and ‘Disks’, both available in four flavours. The six edged shape Stop Not Disks come…
Samsung India Electronics added a touch of gold to mark the onset of the festive season by introducing the Rose-Gold 75ES9000 model, in its LED Smart TV range. Priced at Rs 7.5 lakh, Mahesh Krishnan, Vice President-Consumer Electronics, Samsung India confirms that the television is targeting SEC A+. “In fact, this one is looking at…
Premium Jeans brand GAS has launched its men’s footwear range in the country. Establishing itself in the southern Indian market, GAS men’s footwear is now moving north and has already opened 40 shop-in-shop stores in various retail outlets and multi brand chains in Delhi. But will the Grotto S.P.A from Italy be able to woo…
Sachin Kapur, CMO, Crazeal India, speaks to Pitch on the potential of the local commerce space, which is driving the e-tailing business for the company. He further shares how trendy and region specific newsletters are proving to be essential marketing tools for the brand. He also speaks on the growing importance of mobile in this…
