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    Marketing the Olympic dream

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    Another Olympics sprinted by. Even though the medal tally improved, it would go down as an opportunity lost. Not a failure in the two odd weeks during the games but the 4 years preceding them. It’s all good going to town blaming the government, crying foul over shady federations. Doubtless, they are a bunch of…

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    McD goes meatless; how about masala uttappa inspired burgers?

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    According to a popular Rajnikanth fable –“Rajnikanth once went to McDonald’s & ordered for Idli-Vada with piping hot filter kaapi. He got served fries with burgers and a fizzed cold drink instead. Annoyed, he threw out McDonald. Then on, you find Ronald McDonald sitting outside his own restaurants the world-over!”Jokes apart, strategists at McDonald’s India…

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    Ruchi Soya appoints Sandipan Ghosh as Assistant VP, Marketing

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    Sandipan Ghosh, who has also served as the Global Head, Marketing at Tiffany Foods, has been appointed as the Assistant Vice President, Marketing for the consumer brand division of Ruchi Soya Industries. Ghosh has spent close to two decades in FMCG marketing and has three years of international experience with his last assignment at Tiffany…


    August 2012

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    Freezing an opportunity; Indian yogurt market on a swirl

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    For the longest time, plain yogurt, better known as ‘dahi’ has been part of the staple diet of Indians. This traditional and essential part of the meal is now available in a new avatar- it is frozen and flavoured yogurts that Indians are now savouring. Traditional yogurt based desserts like shreekhand have moved over to…

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    Mother Dairy Milk sports a new look

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    In an effort to add a hint of contemporary to the brand, Mother Dairy Milk has introduced a new packing for its milk pouches. The brand, which has touched base with its consumers in the capital city, every morning at half past five since the last 35 years, sells almost 30 lakh litres of milk…

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    Innovation in Emerging Markets

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    The history of modern innovation starts with the Industrial Revolution. For the last 200 years, Innovation has happened mostly in the Western world for the more affluent North American and European consumers. The axis of innovation has started to shift to the South only from the first decade of the 21st century as Western economies…

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    Greenlam tunes into Radio marketing

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    With the advent of new media and marketers leveraging spaces like digital to instantaneously link the consumer to the brand, Radio has comparatively diminished in presence. In the day and age of 360 degree campaigns, Radio definitely comprises a meager share in the media mix and is sparingly used to connect to consumers. Greenlam Laminates…

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    Flipping the Kart of virtual concerns

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    A paradigm shift from Custom-Made to Customer-Driven Promotional Campaign Setting the Field FlipKart – the Indian poster boy of e-tailing has yet again managed to fund its ambitious growth path for the next three years by roping in a whopping $150-million investment. What sets Flipkart apart in its league, is its innovative and insightful approach…

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    Priyanka Chopra to endorse Dabur Amla hair oil

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    FMCG major Dabur added a youthful appeal to its 60 year old Dabur Amla hair oil brand, with new packaging and a new endorser in Priyanka Chopra. She will endorse the brand’s new younger and modern look with a new brand punch line ‘Mazbooti bhi, Khubsoorati bhi’. The product proposition has seen a change over…