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    Tata Tea: A case of ‘social-cause’ marketing

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    From cartons to polypacks, heritage plantation to a branded beverage company, ‘Gaon Chalo’ to ‘Jaago Re’, Tata tea has come a long way since its inception in 1986 when the packaged tea market was dominated by one large player with over 70 per cent market share. Tata Tea claims to stand for a way of…

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    Cadbury expands its Oreo portfolio in India

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    Cadbury India, part of Kraft Foods, has expanded its Oreo portfolio in India with the launch of a new flavour of the biscuit, Oreo Choco Crème. Cadbury had launched the brand of biscuits last year in the classic vanilla crème flavour. The new variant will be available in two SKU’s- Rs 15 for a 6…

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    Srinivas Murthy moves to GSK Africa as Marketing Head

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    Former Coca Cola Director-Marketing, I Srinivas Murthy, has moved to GlaxoSmithKline (GSK) Consumer Healthcare, Africa as the Head of Marketing. He will be based out of GSK’s Johannesburg office. This is his second stint at GalxosmithKline Consumer Healthcare India. Since May 2008, he was with Coca Cola India. His last role was that of Director…

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    GSK gets nod of approval to market Horlicks Nutribic

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    As per the order of the Madras High Court, GlaxoSmithKline Consumer Healthcare Ltd (GSKCH) has been allowed to restart the marketing and distribution of Horlicks Nutribic biscuits in the market, with immediate effect. Britannia had earlier filed an application alleging infringement of its trademark and passing off of its trade dress and obtained an order…

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    Parle earmarks Rs 6 crore for Londonderry’s brand building

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    Confectionery player Parle Products has launched a new candy, Londonderry, to mark its presence in the lacto segment and is relying on a blend of innovative marketing campaigns and product centric differentiation tactics to create a flutter. The caramel and milk candy targets kids in the age-group of 4-14 years as well as young adults…

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    Salman Khan ‘Breathes Easy’ with Berger

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    Berger Paints India tied up with Being Human – The Salman Khan Foundation, a registered charitable trust set up by the actor for helping the cause of the underprivileged. The paints major has announced the co-branding of its ‘Breathe Easy’ range of paints brand with the charitable trust as part of the company’s commitment towards…

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    Bakwaas Marketing of the Week: Pummy Aunty, Nargis Fakhri, Sunny Leone and more

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    Is the direction and projection of marketing changing, animation taking a toll or pretty faces becoming the reason for buying tech? Is vileness enjoyed or some still stand for morally correct commercials? Even though this is my inference of certain marketing techniques and campaigns, I would still urge you to think aloud: Is the world…

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    Reporter’s Diary: Knowing death on a Helpline Number

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    Just when you begin to think that life is a useless sojourn, just when you want to wail in desperation over the emptiness of it all, someone taps you on the shoulder and you crash land in your mundane yet joyous every day existence with a bang to realise what life is. Always. Only today…

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    Fiat eyeing to get back on track

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    As the festive season draws near, brands are getting ready with their out of the box offerings to inveigle the consumers. Dusherra and Diwali offers keep customers in a loop with discounts and exchange offers. But what has the Fiat Group Motors, which is now a 100 per cent subsidiary of the Italian SPA after…

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    Airtel helps Michael Schumacher find new friends for F1

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    Social media engagement is on an all-time high with brands getting affiliated with major sporting events across the globe. After IPL, Olympics and recent T20 World Cup series in Sri Lanka, it is time for Formula One to drive social networking with consumers. Bharti Airtel, which is the title sponsor of the forthcoming 2012 Formula…