What is the point of an advertisement? To show how convoluted the topics can get? Or viewers actually using their minds to figure out what were the messages relayed through the idiot box? It is true when we say marketers are a tough nut to crack, seems the commercials are even tougher. Stalkers on a…
The Magic of Print Publisher: HT Media Pages: 139 ‘The Magic of Print’ is a coffee table book on print advertising launched by Hindustan Times. The hardbound volume showcases some of the world’s finest and deeply revered print advertisements in the last few decades that have remain etched in our minds irrespective of the passage…
A few months back Intel introduced the ‘Ultra’ revolution in the notebook segment with its Intel inspired Ultrabooks. Almost every vendor took up the idea and brought out products claiming to give the fastest and powerful notebook experience. Adding to the ever growing family, HP too, recently announced a new addition to its Ultrabook family,…
In a major announcement, Arvind Lifestyle Brands will be acquiring the business operations of British fashion retailers Debenhams and Next, along with American Lifestyle Brand Nautica in India from Planet Retail. According to Sanjay Lalbhai, Chairman and Managing Director of Arvind Limited, the acquisition is a significant milestone as it signals the company’s entry into…
In yet another CSR initiative, Reckitt Benckiser’s flagship brand Dettol has taken upon the crusade of building awareness around the subject of food hygiene. The company together with the Global Hygiene Council released a study on ‘Cross-contamination’, which talks about how lack of awareness about food hygiene leads to increased food-borne illness risks. Chander Mohan…
Most of us look to online video streaming services like SideReel and Megavideo for watching the latest seasons of or beloved Western shows. But till recently, Bollywood fans did not enjoy such luxury, with DVDs being the sole alternate to watching movies in theatres. However, with the continual rise of video streaming sites providing Indian…
Recently my eyes were glued to the television set in a commercial break. I was surprised to see an advertisement of an online store selling eyewear, lenses and solutions promising variety and price competitiveness. Lured by the “newness†of the store category I dived into the website only to find myself ordering a pair…
In a move to strengthen its brand equity among young urban women consumers, automobile company Yamaha, with its sub brand Yamaha Ray, announced its association with the 50th Pond’’s Femina Miss India. Yamaha entered the scooter market in India, in September this year, with the launch of Ray at a price of Rs 46,000 (ex-showroom)…
The e-commerce industry is estimated at a value of Rs 40,000 crore and out of that Rs 60 crore is contributed to by the home appliances segment. Taking a cue from this trend and amplifying access to its consumers, Godrej has partnered with Indiatimes Shopping to give the consumer a new experience in the virtual…
Akshay Mehrotra, CMO, Policybazaar.com talks to Pitch on the business prospects of an online facilitator of insurance sales and how the brand is taking shape in the online space. He also discusses the cost effectiveness of e-retailing for the insurance business to pull down massive distribution costs and simplifying choices for the end consumer. Excerpts……
