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    Take 8: Dr Venki Padmanabhan of Royal Enfield on youth

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    Dr Venki Padmanabhan, CEO, Royal Enfield answers quick eight questions on today’s youth and his understanding of youth 1. Is there a change in consumer behavior of youth as compared to last year or the year before? The Indian youth is constantly evolving and demanding better products. We are just learning to listen to them…

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    Youth marketers in spotlight at Pitch Youth Marketing Summit 2012

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    In the consumer’s universe ‘youth’ has gained a very prominent spot and caught the fancy of marketers. If numbers are something to go by, 70 per cent of the Indians are below the age of thirty and nearly 50 per cent below the age of 25 years. Also, estimates suggest that India has a median…

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    Banking on social networks

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    Online payment and transactions are passé. Banks in India are finding newer ways of utilising the digital space to connect with consumers, and the latest trend is that of holding online contests. Moreover, with India having the world’s second highest number of Facebook users, the platform provides immense opportunities for even the Banking industry to…

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    Online grocery shopping: Survival strategy of local retailers

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    Over the years, with the deluge of international retail chains and the spurt of modern retail format stores in every conceivable location across towns and cities, the conventional, neighbourhood kirana store has struggled to stay relevant. However, one such entrepreneurial venture that seeks to reverse the tide for these local grocery stores is AaramShop.com, an…

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    Indian events & activation industry to touch Rs 4,375 crore

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    The Event and Entertainment Management Association (EEMA) launched the first ever white paper written in India on the events and activation Industry at EEMAGINE 2012. The White paper was launched by Minister of Information and Broadcasting, Ambika Soni and Farokh Balsara, Media & Entertainment Leader – Europe, Middle East, India and Africa (EMEIA), along with…

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    12th CII Marketing Summit to be held on 27th-28th August

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    The 12th Marketing Summit of the Confederation of Indian Industry (CII) will be held on the 27th and 28th of August in Mumbai. The inaugural session of the event ‘Who says Elephants Can’t Dance: Marketing to a billion’, will see eminent industry professionals like Thomas Varghese, Chairman, CII Marketing Summit 2012 & CEO – Textiles…