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    Who’s the new STAR?: The Small Town and Rural Consumer

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    In absolute numbers, the rural population of India far beats the number of Urban Indians who live in five thousand different metros, cities and towns across the country. In spite of this statistic, rural markets have been difficult to penetrate. And this becomes more pertinent for the FMCG Industry which provides products and consumables that…

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    Make the store, the theatre for the brand

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    The first panel discussion at the CII FMCG Conference on New Opportunities – Wider Markets – Sustainable Businesses, held yesterday focused on the Impact of Modern Trade. Alpana Parida, President, DY Works, said that in the modern retail world the counter have become isles, when a brand is behind the counter it looks down upon…

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    Karbonn eyes 10 per cent market share; to spend Rs 200 crore

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    Home grown mobile brand, Karbonn mobiles is the title sponsor for this year’s Champions League Twenty 20 (CLT20), to be held in South Africa during October. The cricketing event, called Karbonn CLT20, is in association with its commercial partner ESPN Star sports. Pradeep Jain, Managing Director, Karbonn Mobiles says that the company is looking at…

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    Indian luxury sports car market gets Vanquish-ed

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    The emerging popularity of sports cars market in India has led Aston Martin roll out its luxury sports car Vanquish, pegged at Rs 3.85 crore. With F1 debuting in India last year and growing income levels of HNIs, the Indian market is fast emerging as a destination for sports car manufacturers. Seeking a potential in…


    Vodafone ‘happy to’ hand over PR mandate to Adfactors

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    In a big loss to Genesis BursonMarsteller, Vodafone India has handed over its public relations account to Adfactors Public Relations, effective from August 1, 2012. The move came after a two- month deliberation and scrutinising pitches from shortlisted five PR agencies. A Vodafone India official spokesperson told pitchonnet.com, “The evaluation was done by a cross…

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    Deal on; Independence Day offers to push sales

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    It rains discounts when it comes to special holidays or festivals in India. This is the time when consumers make the most of their shopping experience and marketers try to maximise sales with attractive deals and sales. Catching the pulse of this consumer trend, CDIT retailer Croma, has launched a similar initiative for this year’s…

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    Colour riot; your own jingle all the way

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    The iconic brand jingle of Nerolac – ‘Jab ghar ki raunak badhani ho, deewaron ko jab sajana ho, Nerolac, Nerolac – has carved a strong brand identity of the paints major in the consumer’s mind. For almost two and a half decades the signature tune has undergone change in accordance with changing times. Thus, in…

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    Kareena Kapoor; a trendsetter for gizmos

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    It’s raining celebrities when it comes to mobile handsets and tech gadgets and Kareena Kapoor seems to be the flavour of the season. iBall, manufacturer of computer peripheral devices and mobiles, has roped in the Bollywood actor to endorse its range of mobile phones. Explaining the new brand association, Sandeep Parasrampuria, Director of iBall said…

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    Discounts can revive consumer spends in Indian retail industry

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    The growth in the Indian retail sector has become negative from stable, according to global research firm, Fitch Ratings. The reason behind the downbeat stems from sustained deterioration in the discretionary spending ability of consumers. The agency further predicts that the condition is unlikely to improve over the short term. Fitch has revised its real…

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    June 2012

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    [catlist name=June-2012 numberposts=70]