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    ‘Blackberry’s strategy is to strengthen distribution channels to increase foothold’

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    RIM opened the BlackBerry Premium Stores, what the brand believes are ‘unique experience destination stores’, in Mumbai recently, in addition to stores in Delhi, Gurgaon and Bangalore. The brand is all set to open similar stores in key metro cities in India in a phased manner. Will this bid to engage consumers and catch up…

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    Titan eyes value conscious consumers; takes affordability positioning

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    According to data released by ASSOCHAM, the Indian eyewear market is estimated to touch Rs 43,000 crore by 2015, which is presently pegged at Rs 21,000 crore. With the escalating number of vision problems these numbers don’t come as a surprise. But the interesting fact is that eyewear is becoming more of a fashion accessory…


    Rejuvenating brands through design

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    Brands, like people, grow old and risk becoming irrelevant or less desirable unless they rejuvenate themselves continuously. Trends change, fashions change; and a brand that does not change with the times ends up looking as out of place in consumer’s lives as bell bottoms are in a world of skinny jeans!! Consumers are defining their…

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    Centuryply targets Rs 500 crore turnover in readymade furniture market

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    Century Plyboards has forayed into the readymade furniture retail business with the launch of Nesta Furniture, a range of home lifestyle solutions. With Nesta, the makers of ‘Century’ brand of plywood and decorative veneers are looking at providing authentic wooden furniture and home décor accessories to the discerning Indian customer. According to Sajjan Bhajanka –…

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    Perfetti expands Alpenliebe portfolio with Juzt Jelly

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    In a recent brand extension of its existing Alpenliebe confectionery portfolio, Perfetti Van Melle India (PVMI) has launched Alpenliebe Juzt Jelly. Targeted at kids on the irresistibility proposition, the new product comes in the shape of a strawberry chewy with real pulp of the fruit. The new product will be endorsed by Kajol who has…

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    Basmati rice market: At its ‘Best’

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    Out of the hundreds of rice varieties present in the Indian market, Basmati has been considered as the King of rice and is well-known for its use in Indian traditional cuisine.  Of late, demand for the premium variety of rice has gone up within the country with the increase in growing income and distribution. One…

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    Naqli Brands!

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    Brand managers beware! Have you ever heard of LG Shoes or tried a pair of Santro denims? A walk through the lanes of any down-market bazaar in any city would confound you no end as familiar brands greet you in bewildering incarnations. Your loved brand may end up adorning a category you never imagined even…

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    How well do Indian marketers understand the Indian youth?

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    What’s the Indian marketer’s YQ? Or youth quotient. Youth is contributing heavily to the rapid change in the Indian economy and are fast becoming the darling of India Inc. India is one of the youngest countries in the world today with nearly half of all Indians (approximately 50 crore) below 25 years and more than…

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    Tata sets the ‘pulse’ racing

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    Seeing a gap in the branded pulse market in India, Tata Chemicals forayed into the food grains market with Tata I-Shakti Dals in 2010. Once the brand was available pan India, the company set out to endorse the positive health qualities of its unpolished pulses offering, by recently rolling in Masterchef Sanjeev Kapoor as its…

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    Micromax eyes number two position in Android space

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    India based mobile handset company, Micromax, is aggressively looking at catering to a wider demography of consumers with a slew of new product launches every month. It is, therefore, revving up its quarterly investment by 10-15 per cent from last year’s Rs 115 crore. With such launches the company aims to become the second largest…