Philips has off late been trying to expand the neglected men’s grooming category. Last year, it roped in John Abraham as its brand ambassador to showcase how men could experiment with styles with their facial hair. Lately, Philips has ventured into the men’s body grooming space too with products – Philips BodyGroom – that let’s…
Whether or not the Company’s Bill languishing at the throes of the government will be passed, corporates have been supporting CSR initiatives for a variety of reasons and Yes doing business in a socially responsible way is one of them. More often than not, CSR initiatives prove to be a brilliant marketing exercise that help…
Parag Milk Foods, which sells its products under Gowardhan and Go brands and owner of Bhagyalaxmi Dairy is eyeing aggressive expansion plans for its premium brand of milk, ‘Pride of Cows’. Until now available only in South Mumbai, this freshly packaged milk has now been introduced in Pune, with the brand also nursing plans of…
Japanese watch brand, Citizen, has signed South-African born English cricketer, Kevin Pietersen, as its brand ambassador. Matching Citizen’s 82-year-old heritage and its presence in almost 150 countries worldwide, is Pietersen, who claimed third spot in the ICC One Day International rankings in March 2007. Katsusuke Tokura, Managing Director of Citizen Watches India says, “Kevin Pietersen…
After spicing up its menu, which has witnessed consistent revisions to suit the Indian palate, McDonald’s India is continuing its efforts to make Indians feel at home with the brand. This time, the McEgg follows the innovation suit and has been created for the growing category of ‘eggetarian’ consumers. It was launched on August 1st,…
Toyota Kirloskar Motors (TKM) launched the seventh generation of its premium luxury sedan Camry, priced at Rs 23.8 lakh. The car, with improved features, will now be manufactured as a Complete Knock Down (CKD) unit and assembled at TKM’s second plant in Bidadi, Karnataka. The last model was a Completely Built Unit (CBU) imported from…
Players in the home automation business have been in India for the past three to four years, but have not been able to come out with a strategy to deliver a comprehensive product. In addition, most of the brands exist largely in the B2B segment. To fill this gap and cater to the B2C segment,…
Popular US doughnut chain, Krispy Kreme is scheduled to debut in India by the end of this year. The retailer of doughnuts and beverages has entered into a franchise agreement with Citymax Hotels, the hospitality division of Dubai based retail group, Landmark. Citymax will be developing 80 retail stores of Krispy Kreme in the Southern…
Britannia Industries sued FMCG major GSK Consumer Healthcare – makers of the Horlicks brand, for trademark and copyright violations of its popular NutriChoice biscuits. In a suit filed in the Madras High Court, Britannia said GSK’s recently launched Horlicks Nutribic biscuit is a copy of its NutriChoice Oats biscuit. GSK on August 20, 2012 launched…
Liberty footwear has come a long way since its first shop in 1964, which made customised footwear. With Bata being the inspiration for getting into the footwear business, Liberty, the home grown brand, started exports during that time. Till 1982, it was the only brand that was competing with international giants such as Bata and…
