Japanese watch brand, Citizen, has signed South-African born English cricketer, Kevin Pietersen, as its brand ambassador. Matching Citizenâ€™s 82-year-old heritage and its presence in almost 150 countries worldwide, is Pietersen, who claimed third spot in the ICC One Day International rankings in March 2007.
Katsusuke Tokura, Managing Director of Citizen Watches India says, â€œKevin Pietersen is one of the finest batsmen, his sophistication and style superbly personifies our brand.â€
The New Super Titanium watch collection will feature Pietersen in all its communication.
The models in this range, according to the company are forty percent lighter than Stainless Steel watches.
Pietersen currently holds fort in Delhi Daredevils, Surrey and the English cricket team. The batsman has been the fastest to reach both 1,000 and 2,000 runs in One Day International Cricket and has maintained skill and dexterity towards the sport.