Videocon moves out-of-box

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Videocon DDB Brand Ambassador Shahrukh Khan with Anirudh Dhoot, Director, Videocon

Now couched potatoes have one more reason to sit relaxed in the comfort of their homes. Targeting this set of enthusiastic TV viewers, Videocon partnered with TV technology platform provider Digital Direct Broadcast, to offer a set-top box free experience. This technology will be incorporated in Videocon’s all new LED TVs available in sizes from 32 to 58 inches.

The new technology will help receive digital signals without a set-top box, giving a high quality audio-visual experience. In addition, its cloud computing abilities will allow users to work and save files on the platform and browsing on social media sites like Facebook, Youtube and Twitter. It also has the ability to convert 2D channels into 3D.

Speaking on the association, Anirudh Dhoot, Director, Videocon said, “We believe that this revolutionary technology in the Indian ecosphere will transform the way consumers view their television. Providing a set-top box less platform to the Indian consumers and enlivening them with true to life audio and video capabilities separates this iconic technology from other players in the market. Bringing in a revolutionary digital experience to the consumers, this technological platform shall offer a world-class technology to the Indian television market and bring at par to international standards. Videocon is glad to be chosen to partner with DDB.”

The LED panels were launched by Bollywood actor Shah Rukh Khan.

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