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Sahara India invests Rs 3,000 crore in new retail venture

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Putting all speculations at rest, Sahara India has finally forayed into the organised retail market in the country after two years of intensive business planning. With an initial investment of Rs 3,000 crore, the company has set foot in the ever increasing modern retail industry with its online and service delivery model of Sahara Q Shops.

According to the company, Q stands for quality as it claims to offer adulteration-free 100 per cent quality consumer merchandise products, including products spanning staple and processed food, personal care, general merchandise, home care and lifestyle. The company also offers products at fair market price or even less with the option of hassle free home delivery.
The company plans to gear up the home delivery model with around 305 warehouses wherein consumers can place their order through Sahara’s six lakh sales personnel and call centres; and receive products across the country.

The first phase of the retail business will be launched on August 15, covering 60 towns across Rajasthan, Uttar Pradesh, Uttarakhand, Bihar and Jharkhand. In a phased out launch, the company will then roll out the shops pan India including regions like West Bengal, Assam, Odisha, Tripura, Haryana, New Delhi, Chandigarh, Punjab, MP, Gujarat, Maharashtra, Chattisgarh, Goa, Andhra Pradesh, Karnataka and Tamil Nadu by February 2013.

According to RNCOS, the Indian retail industry has experienced high growth over the last decade with a noticeable shift towards organised retailing formats. The industry is moving towards a modern concept of retailing and is expected to grow at seven per cent over the next 10 years, reaching a size of US$ 850 billion by 2020.

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Neeta Nair

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