Deal on; Independence Day offers to push sales

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It rains discounts when it comes to special holidays or festivals in India. This is the time when consumers make the most of their shopping experience and marketers try to maximise sales with attractive deals and sales. Catching the pulse of this consumer trend, CDIT retailer Croma, has launched a similar initiative for this year’s Independence Day festivities.

The deal called Croma Independence Sale offers discounts on around 6,000 national and international brands and product categories ranging from LED TV’s, appliances, smartphones, tablets, computers, MP4 players, docks and more.

The multi-brand consumer durables and electronics chain from the house of Tata also offers five per cent discount (up to a maximum of Rs 1,000) to ICICI debit and credit card holders.

Commenting on the initiative, Ajit Joshi, Managing Director and CEO, Infiniti Retail said, “Our Independence Sale is enthusiastically looked forward to by the customers who see it as a wonderful opportunity to shop for their favourite gadgets. The consumers will get a plethora of exciting offers at all the Croma stores. We have announced special offers to provide great deals for our discerning customers across our entire product portfolio.”

The sale is open across all 83 Croma stores till 26th August.

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Neeta Nair

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