Kareena Kapoor; a trendsetter for gizmos

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It’s raining celebrities when it comes to mobile handsets and tech gadgets and Kareena Kapoor seems to be the flavour of the season. iBall, manufacturer of computer peripheral devices and mobiles, has roped in the Bollywood actor to endorse its range of mobile phones.

Explaining the new brand association, Sandeep Parasrampuria, Director of iBall said that Kapoor is a perfect brand fit for the company. “Kareena is an icon for the youth. Her hard work makes her a performance-powered actor and besides, she has always been associated with style, glamour, vibrancy and all things chic. She is also known for setting trends and doing things differently,” he said. For the record, the tinsel town star has been endorsing the new colourful range of Sony Vaio laptops.

According to estimates, the smart phone market currently commands close to five per cent of the overall mobile handset market and is poised to grow by over 100 per cent CAGR in the next three to four years. With a view to leverage the surging growth in the mobile phone market in India, especially smart phones, iBall has created its own smart phones range under the iBall Andi series and is looking to launch a series of smart phones in different sizes with different android operating systems in the coming months.

The actor, who complemented iBall on the cool and intelligent name that it has coined for its new smart phones range also said, “Feels wonderful to endorse iBall, a dynamic digital products brand. iBall is known for innovation, latest technologies and superb aesthetics in its products. Hope to see they continue doing this for the Indian consumers.”.

This is not the first time that the company has associated itself with a celebrity. Previously, it has also tied up with actor, Hrithik Roshan for iBall Slide, its range of tablet PCs.

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Neeta Nair

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