12th CII Marketing Summit to be held on 27th-28th August

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The 12th Marketing Summit of the Confederation of Indian Industry (CII) will be held on the 27th and 28th of August in Mumbai. The inaugural session of the event ‘Who says Elephants Can’t Dance: Marketing to a billion’, will see eminent industry professionals like Thomas Varghese, Chairman, CII Marketing Summit 2012 & CEO – Textiles Business; Aditya Birla Group; Vinita Bali, Managing Director, Britannia Industries and Rahul Bajaj, Chairman, Bajaj Auto, addressing the audience.

The first session of the day titled as Power Session: Market in turbulent times, will discuss the importance of marketing in today’s times, within and outside the organisation. And how should it integrate rural consumers, digital consumers and segments like luxury, in its scheme of things. The list of speakers for the first session include Abheek Singhi, Partner & Director, The Boston Consulting Group; Hemant Bakshi, Executive Director-Home and Personal Care Business, Hindustan Unilever; Anupama Ahluwalia, Vice President- Marketing, Coca- Cola India; Prahlad Kakar, Managing Director and Chief Executive Officer, Genesis Film Production; Adesh Gupta, Chief Executive Officer, Liberty Shoes; Sukanya Kripalu, Chief Executive Officer, Sukanya Consulting; Sangeeta Pendurkar, Managing Director, Kellogg India.
The second session will discuss the challenges and synergies between marketing and sales. The speakers list includes Arvind Singhal, Managing Director, Technopak Advisors; Chandramouli Venkatesan, Director – Snacking, India & Strategy, South Asia & Indo-China, Cadbury India; Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance; Aniruddha Deshmukh, President-Textiles, Raymond; Sanjeev Kapur, Chief Marketing Officer, Citi India; Dinesh Dayal, Chief Operating Officer, Loreal India; Nadia Chauhan, Joint Managing Director and Chief Marketing Officer, Parle Agro; Sanjay Khajuria, Senior Vice President( Corporate Affairs), Nestle India.

The third session will focus on how marketing activities are impacting the revenues of brands. This will be discussed by industry stalwarts like Sam Balsara, Chairman & Managing Director, Madison Communications; Saugata Gupta, Chief Executive Officer (Consumer Products) Marico; Manisha Gupta, Senior Vice President and Chief Marketing Officer, Axis Bank; Ajit Joshi,Managing Director and Chief Executive Officer, Infiniti Retail; Chitranjan Dar, Divisional Chief Executive, ITC Ltd- Foods Division; Srinath Narasimhan, Managing Director, Tata Teleservices.

The second day of the event, that is 28th August, will open with a discussion on the link between neuroscience (consumer behavior in terms of grasping information) and marketing, hence Neuro Marketing. It will be addressed by Verghese and Dr A K Pradeep, Chief Executive Officer, Neurofocus.

This will be followed by the fifth session of the event, titled Leveraging New Media – Online, Social, Digital, Mobile and Augmented Reality. It will throw light on the concerns and advantages that social media poses for today’s marketers. The session will be chaired by Annurag Batra, Chairman and Editor-in-Chief, exchange4media. There will also be industry experts like Sundeep Malhotra, Chief Executive Officer and Founder, Home Shop 18; Manish Vij, Founder, Smile Vun Group; Graham Kelly, Executive Creative Director, OgilvyOne Worldwide India; Vivek Nayer, Senior Vice President – Marketing(Auto Division), Mahindra & Mahindra; Vidur Vyas, Marketing Director- India Foods, Pepsico India.

The sixth session on Future of Advertising-Managing Customer Experience will be discussed by prominent advertising and marketing specialists like Piyush Pandey, Executive Chairman and Creative Director Ogilvy & Mather South Asia; Walter Vieira, Marketing Consultant and Trustee, Consumer Education Research Centre; Ravi Vora, Vice President- Marketing, Flipkart.com; Vikram Grover, Vice President- Marketing, Tata Global Beverages; Nitin Mathur, Senior Director, Marketing (India & Southeast Asia), Yahoo India.

The concluding session titled Power Panel: Made in India, Marketed Worldwide, will be moderated by Shivnath Thukral, Group President, Corporate Branding and Strategic Initiatives, Essar Group. The panelists include Verghese, Singhi, Piyush Pandey, Raymond’s Deshmukh, Kamini Banga, Independent Marketing Consultant Kamini Banga Dimensions Consulting; Rakesh Biyani, Joint Managing Director, Pantaloon Retail India; Sangeeta Talwar, Managing Director, NDD Dairy Services; Kurush Grant, Executive Director, FMCG Businesses, ITC; R Mukundan, Managing Director, Tata Chemicals; Cyril Shroff, Managing Partner, Amarchand & Mangaldas & Suresh A Shroff & Company; and Neeraj Chandra, Chief Operating Officer, Britannia Industries.

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Neeta Nair

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