BMW aims a six in luxury car space

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With the dynamics of the luxury automobile market shifting gears in favour of India as the next best destination for global brands to be, German automobile major BMW, launched its sixth generation 3 series in the country.

The company, which entered the Indian market in 2007, 13 years after Mercedes, overtook the latter and became the number one selling luxury car brand in India. It was also the first to launch a below Rs 25 lakh luxury car in the market, thus changing the game in the luxury segment. And now after successfully creating a space in the country, it has widened its offering in the Indian market.

The all new BMW 3 Series will be available in petrol and diesel variants priced between Rs 28.90 lakh and Rs 37.90 lakh (all India ex-showroom) in two exclusive design schemes – Sport Line and Luxury Line.

Commenting on the launch, which was unveiled by Sachin Tendulkar, Dr. Andreas Schaaf, President, BMW Group India said, “The all-new BMW 3 Series is a vehicle that has an unbeatable profile and is born from pioneering technology, a beautiful design and a lot of passion. In addition to the powerful performance and increased efficiency, the all-new BMW 3 Series offers unparalleled comfort and space. Since its inception, the BMW 3 Series has been the undisputable leader in its segment and there is no doubt that the sixth-generation of the BMW 3 Series will surpass the magnificent success that its predecessors received. The new BMW 3 Series will establish a new benchmark in the Indian luxury car segment and contribute to BMW’s winning streak in India.”

According to the company, the latest series is contemporary in design and spacious. For instance, seats are electrically adjustable on both the driver and front seat passenger sides. Plus, the BMW iDrive (the on-board Driver Information System) with 6.5 inch high-resolution display and BMW Radio Professional are featured as standard in the all-new BMW 3 Series. The series also have BMW Navigation Professional (integrated Global Positioning System – GPS), with a rear-view camera.

The series is produced (CKD – Completely Knocked Down) at BMW Plant Chennai and the deliveries start at BMW dealerships across India from July 2012 onwards.

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Neeta Nair

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