This initiative reflects a shift in the companyâ€™s strategy from product-based marketing to solutions based offering with emphasis on product innovation and after-sales service.
The re-branding is part of the companyâ€™s efforts to strengthen its business model and invest in capacities and market research.
As part of the focus on â€˜solutions marketingâ€™, H&R Johnson has developed a pan-India service infrastructure team to service the customersâ€™ post purchase requirements. It has also ramped up its manufacturing capacity and has invested close to Rs 40 crore in this regard. Johnson Bathroomâ€™s overall capacity to manufacture bathroom products & accessories has crossed 1.5 million pieces per annum with the setting up of its second unit in Jammu. H&R Johnson (India) has also doubled its manufacturing capacity at its Baddi unit in Himachal Pradesh.