This initiative reflects a shift in the company’s strategy from product-based marketing to solutions based offering with emphasis on product innovation and after-sales service.
The re-branding is part of the company’s efforts to strengthen its business model and invest in capacities and market research.
As part of the focus on ‘solutions marketing’, H&R Johnson has developed a pan-India service infrastructure team to service the customers’ post purchase requirements. It has also ramped up its manufacturing capacity and has invested close to Rs 40 crore in this regard. Johnson Bathroom’s overall capacity to manufacture bathroom products & accessories has crossed 1.5 million pieces per annum with the setting up of its second unit in Jammu. H&R Johnson (India) has also doubled its manufacturing capacity at its Baddi unit in Himachal Pradesh.