Word of mouth is one of the most successful ways of publicity and promotion for any brand. Taking a cue from that, home, lifestyle and fashion e-talier Yebhi.com has undergone a makeover with new social media features. The move will help customers make informed purchases from the portal through guidance and advice of friends and family.
Making its user interface more consumer friendly, the website now has options where consumers can tweet about their purchase and also seek and share recommendations from friends and family through Pinterest on any item in the Yebhi catalogue. The new features also include an option where consumers can reserve their choice of products for a later purchase.
Moreover, the new ‘Wassup!!!’ page features real-time update on trending items on Yebhi.com.
For consumers on the move using smartphones and touch devices, Yebhi offers new fluid display technology and boasts of being India’s first touch optimised website. The revamped portal also claims to offer high resolution picture quality of products on display and videos giving 360 degree product view.
Commenting on the rationale behind the new look, Manmohan Agarwal, CEO, Yebhi.com said, “We have rebuilt the Yebhi.com website from the ground up for the ultimate shopping experience. Our crowning achievement has been the ability to transform shopping online into a fun and satisfying experience that can be shared with your friends and family across the globe. We believe we have developed India’s first shopping ecosystem- where you can shop, socialise, review, comment and recommend. Ecommerce portal of the future is here and it is Yebhi.com.”
Yebhi offers 100 days return policy, EMI options and cash on delivery options to consumers. To further stay differentiated from competition it now also has the facility for one click automated returns. Users can now request product return directly from their browser without having to call customer care. The portal tries to make refund and return processing simpler, more transparent and error free.