It’s an App App App World

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Sandeep Karwal

The author is Partner at MarketGoal & helps brands develop their digital foot-print

If Stanley Kramer were to make a sequel to his 1963 classic “It’s a Mad Mad Mad World” in today’s time, he would call it “It’s an App App App World” – and that would be nothing but the truth.

Imagine if your cellphone was taken away from you and you had to do without it. It’s almost un-imaginable to think how you would even survive without it! We are not far away from a time when apps will occupy the same significance in our lives.

While some apps help us perform our current set of activities differently; others bring on a completely new set of things for us to do. Apps for health and fitness, apps for productivity, apps for entertainment, apps for cooking, apps for scheduling…the list is almost endless. And then there are some apps that go a step further and have an added dynamism to them by way of social media integration. What that means is that you can share your activities on the app with your “friends” who are using the same app.

Let’s take a look at some interesting apps that are catching the fancy of users around the world.

Endomondo is a sports app that helps you track all your sporting activities that involve movement across a distance. Not only that – it helps you connect with other friends using the same app, to know what they are up to.

So if you are into jogging, running, walking, cycling, roller skating/blading etc this is the app for you. You can install the app on your phone and you are all set – not only to track your data but also monitor your performance. What makes this even more exciting is that you can connect with like minded people. Those into sports will appreciate that “competition” always inspires you to do better. And Endomondo has that motivational element built right into it because it allows you to follow your friends’ activities, support their efforts and even challenge them.

Live Up (by jawbone.com)
Now this is what I would call a lifestyle app. While it helps to track your activity much like Endomondo, it also does a whole host of other stuff.

To make this work you need a UP wristband in addition to your iPhone app. Together, these help you track your steps, distance, calories burned, pace, intensity level, active vs inactive time, GPS routes and more.
More often than not, we spend our workday sitting at a desk without taking too many breaks for any physical activity. It’s not because we don’t want to move, but because we are so engrossed in work that we forget to. Occasional walks around the workplace or simple stretches to ease the muscles can do us a whole host of good and “Live Up” helps you do just that. You can program the UP wristband to vibrate on your wrist to remind you to move when you’ve been inactive for too long. You control the interval and timeframe. So that’s feature number one.

Feature number two is its ability to track your sleep pattern. Put the band in sleep mode and it automatically tracks your hours slept, deep vs light sleep, awake time and overall sleep quality. And then its silent alarm vibrates on your wrist and intelligently wakes you up at the ideal moment in your natural sleep cycle just before your desired wake-up time.

Not only that, this app can be used to track what you eat and how you feel after eating it. The Eat & Learn feature asks you how you feel after you’ve eaten a meal .And over time you can see which meals make you feel good and which don’t.

It even offers you multiple challenges that make you move more, sleep better and eat smarter. And of course it’s a fully social experience that helps you challenge, support, compete and collaborate with friends.

This is really not an app on its own but something you can add to your Foursquare account to improve your bond with your mom. Imagine you are out of the house – and your mom is worrying about your whereabouts (as all moms do). You forget to call her that you’ve reached your destination and she keeps trying to call you find out that you are safe. This app texts or calls your mom when you reach your destination. All you need to do is go to http://hashtagmom.com and add ‘#mom’ to your Foursquare check in. And when you check in to your destination, she’ll get an automated call or text – so you can enjoy your outing and she can stop worrying.

Now, isn’t this the app we all have been waiting for. While technology opens up many new frontiers for us, we are often left wondering how to manage those frontiers. The same is true for our contact list which is ever growing-all thanks to social media, the re-discovery of old friends and the connections with new like minded individuals. We know various people across our various social media accounts and can never see all their information in one place. Enter Brewster. This app consolidates everyone you know across different social media networks such as Facebook, Twitter and even email platforms and creates unique profiles for each person. The profiles display contact information and social information all in the same view.

How does this help? You can search through your contact list based on name, city, interests, or music preferences. Besides, you can have easy access to your entire contact list, connect with the people that you communicate with more often, and get social media updates for your contacts –all in one place.

Get real time answers to your questions in the form of a Thumbs Up or a Thumbs Down. And you choose who you want to ask. So the question can be posed to the general masses or to a select demographic that you choose. In addition to the Thumbs Up or Thumbs Down it also allows the ability to add a comment and communicate with the people who have commented on your question. You can also post likes and dislikes to your profile and share your opinion via Facebook, Twitter and SMS.

Now, these are just a few of the apps that are active on mobile phone screens around the world. Choose the one that catches your fancy and see how you can add some more fun to your digital life. While you enjoy your new apps, we will continue scanning the market and bringing you new apps from time to time. So watch this space.

The views expressed here are of the author alone, and do not necessarily reflect the views of Pitch

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