Mobile advertising agency InMobi appointed Shrikant Latkar as Vice President, Global Marketing who will be based at the companyâ€™s San Francisco office in USA.
Shrikant will be responsible to lead all aspects of marketing for InMobi, aligning the marketing strategy and brand positioning for the companyâ€™s growth in the fast evolving mobile advertising industry.
Shrikant has over 18 years of experience in the technology industry and has also held important portfolio in marketing, product management and engineering at Juniper Networks, Avaya and Lucent Technologies. Shrikant joins InMobi from Aricent Group, a global innovation and technology services company, where he was responsible for marketing all products and solutions.
On his appointment, Shrikant said, â€œInMobi has enjoyed rapid growth and has helped to shape the success of the mobile advertising industry as it stands today. Its ability to offer enormous global reach, combined with a unique rich media platform â€“ Sprout, for building and delivering HTML5 rich media ads to mobile devices gives it a significant advantage over the competition. I look forward to leading InMobiâ€™s marketing during such an exciting time in the industry.
Further commenting on this development, Naveen Tewari, Founder and CEO at InMobi added, â€œShrikant joins InMobi as we continue to expand globally and offer the latest innovation to customers. We are very focused on creating global synergies across our products and solutions, and Shrikantâ€™s appointment is central in helping us to achieve this. With his vast experience in successfully bringing products to market and effectively communicating them, Shrikant is the ideal person to help us achieve our goals and create a cohesive offering on a global scale.â€
InMobi has recently expanded its office footprint in Australia, Asia, Europe and the Middle East.