Sahr will take over the mantle from the current president Dr Andreas Schaaf, who will now assume a new executive position at the BMW Group Headquarters in Munich, Germany.
Currently, Sahr is the President of BMW Group Belgium-Luxemburg. Having completed his Master of Business Administration from University of Munich, he began his career with BMW AG in Munich in 1987. Prior to joining BMW Group Belgium-Luxemburg, Sahr was the Head of Sales for BMW Group Germany.
The appointment will be effective from October 1st, 2012.