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    Indians prefer watching Olympics on new media; are brands listening?

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    London Olympics 2012 kick started last week and this time the games seem to have generated significant interest among the otherwise cricket centric Indian audience. What is even more interesting is the fact that majority of the audience are keen on watching the Olympics on new media platforms like online, mobile phones and tablets. What…

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    Small commercial vehicles heat up the automotive industry

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    The Indian market for small and light commercial vehicles is all set for a robust growth at a CAGR of 18.5 per cent for the next five years, with sales doubling by 2015-16. Major players in this category include Tata Motors, Mahindra & Mahindra, Ashok Leyland and Force Motors, among others. In recent times, the…

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    Myntra adds star power to wardrobe

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    In a bid to strengthen connect with the youth, Myntra.com, fashion and lifestyle online retailer, launched its first ever fashion property, Star N Style. Bollywood actress Kalki Koechlin unveiled the property by lining up a selection of over 350 apparel and accessory brands as part of the new range. Commenting on the brand connect with…

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    Yamaha’s ‘Ray’ of hope

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    The scooter segment, which was until recently labeled as a dead category, has once again caught the fancy of two-wheeler manufacturers in the country. Honda Motorcycles, Hero Motorcorp, Mahindra Scooters, TVS (with its brand Scooty) have been aggressive in the segment for the last few years. And the new kid on the block is Yamaha…

  • Len Curran

    Brewing health in a cup

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    The Indian hot beverages market is dominated largely by tea. Though the majority of the market consists of unorganised players, major branded players include Godrej Tea, Tata Tea, Unilever and Lipton, and home grown brands like Wagh Bakri and Pataka Tea. HUL, with its wide basket of offerings that caters to almost all segments of…

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    BMW aims a six in luxury car space

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    With the dynamics of the luxury automobile market shifting gears in favour of India as the next best destination for global brands to be, German automobile major BMW, launched its sixth generation 3 series in the country. The company, which entered the Indian market in 2007, 13 years after Mercedes, overtook the latter and became…

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    Coffee World to invest Rs 50 crore in expansion

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    In the last few years, coffee consumption has kicked off exponentially in the Indian market and the latest player to offer the cuppa is Swiss brand Coffee World. The company, which is buoyant about its performance amidst the clutter of brands, is confident of staying ahead of established players like Café Coffee Day. Will it…

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    Mobile marketers engage rural folks to widen base

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    Mobile telephony has changed the shape of the rural Indian landscape. With the proliferation of various service providers and increasing sales of low-end mobile handsets, mobiles have become the ultimate choice for rural marketing. Perhaps, this is why wireless solution provider of mobile entertainment and Value Added Services (VAS), Handygo Technologies is investing Rs 120…

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    ‘Dulux brand is about product innovations and consumer experience’

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    For Dutch paints major AkzoNobel, India is a very important market, where its brand Dulux holds the second position in the premium paints category. It hopes to strengthen the latter’s brand presence in the country on the back of product innovations, consumer experience activities and emotional communication strategy. The company invested Rs 109 crore in…

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    Social media messaging apps on the rise

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    With social media messaging becoming an important part of the entire mobile phone experience, thanks to BBM and Apple’s WhatsApp, brands are lapping up the opportunity and creating applications to tap the growing market. Most recently, Chinese internet company, Telcent, together with ibibo, launched its free mobile voice and text messaging application – WeChat in…