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    Hero pedals along the Urban Trail

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    Bicycles are usually perceived to be a poor man’s commuting vehicle or a recreational sport for youngsters. But if the recent launch of high end, premium bicycles by Hero Cycles is anything to go by, this perception surely seems to be changing. The Ludhiana based bicycle manufacturer recently forayed into the premium bicycle segment with…

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    Car buying caught in the net: Google study

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    An offline study conducted by Nielsen on behalf of Google India brings to focus the increasing role played by the Internet in influencing purchasing decisions of car buyers in India. The survey was conducted in the months of January and February, 2012, at car showrooms of India’s leading OEMs namely, Maruti, Tata Motors, Ford, Chevrolet,…

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    Jack Daniel’s is not a Bourbon

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    A recent conversation over a relaxed evening had me witness a badger where the lady insisted that Jack Daniel’s is a Bourbon.  While I sat smug, the trigger to the mélange I must admit, was brought on by my decline for a whiskey. The lady insisted, “But it’s not whiskey it’s a Bourbon.” I tried…

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    Celebrities find their calling in e-commerce

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    With the advent of the e-commerce industry in India, the face and patronage are no longer corporate honchos but celebrities from the sports and Bollywood setting. According to Technopak Advisors, FSPA and E&Y, the e-commerce industry is growing at a compound annual growth rate of 31 per cent from Rs 166 billion in 2009 to…

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    Is Fastrack crossing the line?

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    The youth fashion brand Fastrack has come up with a new campaign ‘Blame Fastrack’ which has added a few degrees to the already sky high temperature this summers. The TVC which showcases summer bags from the brand shows a girl waking up in a boy’s dorm room, she walks out of the room without dressing…

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    IPL 5: Its coming of age

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    The IPL started under a cloud of uncertainty. Indian team had a disastrous tour to first England and then to Australia. It won nothing in England, and won almost nothing in Australia, save for one freak game in Hobart against Sri Lanka. Just when everyone thought that the Indian subcontinent is where Indian cricket will…

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    Will Galaxy S3 match its predecessor success?

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    The recent launch of Samsung Galaxy S III, the youngest in the Galaxy range has certainly managed to create a stir in the market, both for the intense hype surrounding the release as well as the aftermath. Samsung Galaxy S3 is betting on its custom made software, display size, processor speed, and other innovative differentiators…

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    Where are the new brands?

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    A casual survey of brands in the fast-moving-consumer-goods sector (FMCG) shows that, in the last quarter century or so, there have been few new brands, if any, which were launched by the large multi-national corporations. In fact the last launches one can remember are the launch (and its subsequent withdrawal) of Natural (?) by Unilever…

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    New Milagrow tabs targeted at professionals

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    Milagrow has launched a 7” TabTop claimed to be India’s thinnest dual screen tablet and has applications pre-installed for sales professionals, doctors and architects among other. With 51 per cent more screen area the tablet caters to office purpose presentations, excel spreadsheets as well as cameras including DSLRs. “While everyone focuses on entertainment, these tabs…

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    Micromax gets cheeky with AISHA

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    Micromax is back with its cheekiness, this time with suggestive themes in its latest campaigns for the low end Android smartphone A50 Ninja, which is enabled with a voice command and recognition feature. Dubbed as AISHA, which stands for Artificial Intelligence Speech Handset Assistant, the product is positioned as a mass brand targeting the urban…

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