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    Masterchef Sanjeev Kapoor: A perfect recipe for marketers?

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    “I personally take all my brand endorsement decisions. I am the first point of contact, not the last one. So it goes without saying that I delve into depth and detail about the brand, product, everything. I would never endorse a brand if I didn’t believe in it” – Masterchef Sanjeev Kapoor. He came, He…

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    We do not need to promote brand Xbox: Anshu Mor

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    With over 67 million units of Xbox 360 sold across the globe, Microsoft’s gaming console is all set to find a space in Indian homes targeting the entire family. In an exclusive interview with Pitch, Anshu Mor, Business Group Lead, Interactive Entertainment Business, Microsoft Corporation (India), shares Xbox’s plans in India. Excerpts… How is Kinetic…

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    Bournville is Batman’s ‘dark’ fantasy

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    Cadbury’s dark chocolate brand Bournville has partnered with Warner Bros to promote the latter’s forthcoming production – The Dark Knight. The confectionery company is rolling out an integrated marketing campaign to target the young Indian audience. On the brand connect between the movie and Bournville, Chandramouli Venkatesan – Director, Snacking & Strategy, Cadbury India, said,…

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    Toyota fuels ‘Waku Doki’ expectations

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    The latest ‘Waku Doki’ campaign by Toyota is targeted towards the youth. The Japanese phrase which means ‘heart thumping exhalation’ is Toyota Kirloskar Motor’s new face of communication.  The brand, in 2010 launched its ‘Toyota promise’ campaign, better known as ‘Toyota Yani Bharosa’ and in 2012 Delhi Auto Expo, it came up with the ‘Harmony…

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    The Body Shop on a new brand direction

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    One of the popular cosmetic franchises in the world, The Body Shop has launched a new brand direction which encompasses a new campaign, new additions to its product portfolio as well as launching a more premium packaging for one of its best selling products. The new brand expression ‘Beauty With Heart’ has been launched globally,…

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    Max New York Life is now Max Life Insurance

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    As the joint venture between Max India Group and its overseas partner New York Life International ends, Max New York Life Insurance will now be called Max Life Insurance. This move also marks the beginning of the life insurance company’s new found partnership with Japanese insurance brand, Mitsui Sumitomo Insurance Company, with the latter acquiring…

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    Reliance blows happy blues on Twitter

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    With digital medium gaining momentum, social media has clearly emerged as one of the favourite marketing tool of the blue eyed corporate boys. Reliance Communication (RCOM) is not much behind in this social media race. The brand has been quite gung-ho about its two year collaboration with Google to exclusively market Android devices in India….

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    Kunzum Cafe explores participative pricing strategy

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    Tucked away in the rusty, designer by-lanes of picturesque Hauz Khas Village in Delhi sits Kunzum Cafe, a cosy cafe with tasteful interiors.  Far removed from the scores of cafes thronging the capital city, with a similar look, ambience, and menu, Kunzum Cafe has been able to hold its own, with its one-of-a-kind proposition, which…

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    How ethical are marketers while marketing to kids in India?

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    Gone are the days when kids would talk candies and dolls playing around in the neighbourhood getting all dirty! Welcome to the age of kids liking stains because of a certain detergent brand while others sing to the tune of an energy drink which gives them the extra power. And wait a second, all of…

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    Ageless Gems

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    From colourful panda advertisements to adults leaping to cover extra candy, Cadbury Gems surely has widened its target group with the ‘Raho Umarless’ and ‘No Umar for Lalach’ commercials. The series of colorful panda commercials projected that the candy can bring colour to the lives of those who consume it and in 2009 the launch…