NYSE listed AMD (Advanced Micro Devices) has appointed Dell executive Colette LaForce, as its Senior Vice President and Chief Marketing Officer, who will report to President and Chief Executive Officer Rory Read.

She will be putting in her papers at Dell this month, where where she is currently Global Vice President and Chief Marketing Officer of the approximately $8 billion Dell Services business unit. She is expected to join AMD on May 14, 2012 and will be based in Austin, Texas.

In her new role, LaForce will lead global integrated marketing for AMD, including marketing strategy, branding, internal and external communications, corporate events, sponsorships and entertainment marketing.

Commenting on the new appointment Read said, “Colette brings strong technology marketing and brand-building experience, a fresh perspective and a results-oriented approach that will strengthen AMD’s global marketing organisation.”

Colette LaForce, Senior Vice President and Chief Marketing Officer, AMD

Before joining Dell, LaForce spent nearly a decade in marketing and communications leadership roles for a variety of technology and venture capital companies, including Rackable Systems (now SGI) and Accenture.  Hence, Read added, “Her deep expertise will accelerate the revitalisation of the AMD brand, amplifying our voice in the marketplace while helping position the company for long-term growth.”

As chief marketing officer for Dell Services, LaForce leads integrated marketing, demand generation, events, internal and external communications, sales enablement and alliance partnerships. While at Dell, LaForce has also held senior leadership positions within the corporate marketing, global communications, product marketing and business unit marketing groups. She also led Dell’s corporate thought leadership and executive communications programs.

LaForce has a Bachelor of Arts and graduated with honours from the University of Notre Dame.