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    Ranbir Kapoor: Rockstar of brand endorsements?

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    Computer maker, Lenovo has announced the appointment of Bollywood actor, Ranbir Kapoor as its brand ambassador. This new brand association is in line with Lenovo’s focus on becoming the preferred PC brand among the youth. This latest endorsement adds to Ranbir Kapoor’s varied basket of brand endorsements, with most brands belonging to different genres like…

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    Can auto finance speed up Toyota’s growth in the mass car market?

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    With an eye on the mass car market in India, Toyota Motor Corporation launched its financial services in the country, which will provide 100 per cent car finance options to its customers. Toyota Financial Services India (TFSI) is expected to push the automobile brand’s presence further in the mass segment. According to Sandeep Singh, DMD-Marketing,…

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    Brewing success in non-alcoholic beer market; Clausthaler on a high

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    Germany based Clausthaler Beer that entered the Indian shores in 2008, has won the title of world’s number one non-alcoholic beer beverage by World Beer Awards 2011, in the category of World Best Lager as the World’s Best Low / Non-alcoholic Lager. The beverage that tastes almost like beer is solely imported and marketed through…

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    Can Tanishq strike gold with special editions?

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    In order to make the Indian jewellery category more exciting, Tanishq, the jewellery retail arm of Tata group, is aggressively pursuing the concept of launching special editions and culturally inspired designs.  Recently, it launched a special edition of gold coins to commemorate Carnatic music singer, MS Subbulakshmi. Making a different cut There is an increasing…

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    Do you play lesser-known games? Puma is targeting you

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    Puma, the footwear, apparel and accessories company has come up with a new collection that celebrates the lesser-known games played among friends and amateur athletes. The company has also come up with a ‘social’ campaign to support the collection and the games. The campaign and the ‘Social’ collection of footwear, apparel and accessories is targeted…

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    After an Easyday, have fun @5 Bajey

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    In a bid to strengthen consumer engagement and target the summer holiday season, Easyday Market stores, the compact-hyper store of Bharti Retail is organising a kids carnival across all its stores. The carnival, ‘Majey @5 Bajey’, which started from May 19 and will continue till June 17, has indulgent activities and games for children, along…

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    Buy a pair of shoes and get a man free

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    In Malaysia, a show retailer – Shoes Shoes Shoes tied up with an online dating site, to offer its women customers a free date. Without going into much details, watch out the video for yourself and find out the innovative way that made news around the world:


    Air coolers still sing a Symphony

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    Symphony Air coolers, one of the market leaders in the air cooling segment – these cooling devices are certainly not off the consumers radar. With several established players in the coolers industry like Kenstar, Usha, Bajaj Electricals, Crown, Onida, Khaitan, some of whom have also exited the business, as well as new entrants like Maharaja…

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    Bhupathi takes a shot at e-commerce

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    Tennis ace Mahesh Bhupathi launched an online retail venture to sell sports merchandise including apparels, accessories, equipment and footwear. Headquartered in Bangalore, the portal, www.sports365.in, has a portfolio of over 8,000 sports related products from labels like Yonex, Head, Wilson, Babolat, Puma, Adidas, Prince, GM, Arena, Donic, Tunturi, Body Sculpture and many more. The e-commerce…

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    Da Milano & Hidesign: Bagging a luxury niche

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    International luxury brands, which were earlier the possession of the travelling elite, now have presence across high streets malls and shopping locales in India. However, among the Diors, Chanels, two Indian brands, Hidesign and Da Milano have managed to carve out their niche place in the luxury handbags market. Contrary to popular belief, both Hidesign…