The fourth edition of MEC IPL TV Rating Prediction has some positive forecasts for the fifth season of IPL T20 matches. The study also brings out some areas that would need attention for the long-term survival of the series. The study shows a 2.5 per cent increase in viewership for the series in comparison to IPL season four. It predicts an average rating of 3.8 for the matches for the target audience C&S ABC 15+ in the all India market.
MEC has used a two-step process â€“ channel share and PUT (People Using television) â€“ to forecast ratings for each match, using data from the past IPLs and major cricket events telecast on TV over the last four years. From a team-wise ratings forecast viewpoint, MEC IPL TV Rating Prediction study shows that while most top team matches are expected to rate higher than previous season, they would not be as high as IPL 1, 2 and 3. Mumbai Indians, Chennai Super Kings and Kolkata Knight Riders are estimated to rate the highest.
Read the entire Report below:
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