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    A ‘Virat’ brand equity

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    When Virat Kohli swung his bat and saved the face of the Indian cricket team, it wasn’t just the cricket world that rocked. Brand experts sat up as brand ‘Kohli’ was created. However, they feel that it may be a bit too early to expect him to reach the brand stature of Mahender Singh Dhoni…

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    Is the Indian market ready for a Jaguar?

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    One of the most aspirational luxury car brand Jaguar, is all geared up to race up its top lines in the Indian market. The company has launched a new campaign globally ‘How Alive are You’ to add fresh impetus to the brand. The print campaign has already been rolled out in India too, and TVCs…

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    Yuvraj Singh: The brand ambassador of hope and courage

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    “Jab tak balla chal raha hai, thaat hai. Jab balla nahin chalega to…” The insurance ad definitely connects with the audience. Yuvraj’s natural self: both in terms of expressing the reality of life and his resilient spirit, makes the ad pragmatic. Who could have imagined the ad turning true for the “Philosophy Ambassador”? Certainly, not…


    Why do auto brands top social media listings?

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    Experts predict that India will witness 2.4 crore more cars on the roads this year. As the demand for automobiles soars at a steady rate, automobile marketers are using the social medium aggressively to engage consumers. According to Nielsen’s findings of the Social Media Brand Equity Index, the most frequently occurring brands in the list…

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    Where to draw the line for comparative advertising?

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    The landscape for comparative marketing once again is buzzing with Rin and Tide’s latest tussle, and the battleground this time is print media. ‘You Decide’ is what HUL told its consumers making a comparison on the price. In another example, we have seen Bajaj’s bike Discover attacking Hero’s Splendor. However, not as direct as the…

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    Avinash Pant new Marketing Head at Nike India

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    Avinash Pant has been roped in as the new Head of Marketing at Nike India. Pant had resigned from Walt Disney as Director, Marketing about two months ago. Keerthana Ramakrishnan, PR Leader, Nike India Pvt. Ltd confirmed the development to exchange4media. Meanwhile, Sanjay Gangopadhyay, who was the marketing head of the company before Pant, has been elevated in…

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    Rasna ropes in Genelia D’Souza as brand ambassador

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    Rasna, the manufacturer of concentrates and instant drink powder has roped in Bollywood actress, Genelia D’Souza as its brand ambassador. The actress will be featured in all communication and promotional campaigns of the brand. Rasna, meanwhile, which has been hybernation for a while, and has taken a beating because of the tilt towards health drinks…

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    Kingfisher Airlines is not a marketing failure

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    The King of Good Times is literally going through Bad Times. Kingfisher Airlines (KFA), that was launched in 2005 with much fanfare was termed as the “first full frills – true value carrier” and one word that people associated it with is “Experience”. However, today, the experience is turning out to be a nightmare for…

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    Kasam Daredevils Ki: GMR vows Fan Parks for Super Fans

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    With a little over a month to go for IPL 5 (starts on April 4), franchise teams have started gearing to garner audience support. GMR Sports owned Delhi Daredevils, which had a disastrous last season, while has changed its tagline from ‘Khelo Front Foot Pe’ to ‘Kasam Daredevils Ki’, has also roped in a set…

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    PepsiCo India Foods’ CEO, Varun Berry quits

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    Varun Berry, CEO of PepsiCo India Foods, has decided to leave PepsiCo. Berry’s 18-year career at PepsiCo included roles in the company’s businesses in India, Asia and the Middle East. As the leader of PepsiCo India Foods, he oversaw the company’s popular Lay’s, Quaker, Kurkure and Lehar brands.Previously, Berry served in Dubai as the head…